Beyond the View: Tourism’s Power and Potential in the Okanagan

with David Knapp from Okanagan College

Friday, 10am

March 20th

This session invites residents to explore how tourism shapes our world, our country, and our valley. From global trends to local vineyards, this presentation uncovers the economic drivers, cultural richness, and environmental challenges of tourism. Discover how the Okanagan’s wine, recreation, and Indigenous experiences fuel its appeal—and learn what you can do to support sustainable, inclusive tourism all year long. Whether you're a business owner, a curious local, or a passionate advocate, this session will inspire you to see tourism not just as an industry, but as a community movement. Let’s celebrate what makes the Okanagan unforgettable—and help keep it that way.

David Knapp is a professor teaching in the areas of business with a tourism specialty at Okanagan College.

Over his 35-year professional career, David has been focused on client experience, sales, and leadership with roles in the tourism, financial services, and non-profit sectors, most recently as Director, National Business Development at CIBC. An active member of the community, David has held volunteer positions with organizations including Downtown Kelowna Association, United Way, Toastmasters, and currently serving on the Board of the Kelowna Visual and Performing Arts Society.

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