When choosing an email marketing platform for a gymnastics club, the options can be overwhelming.
Traditional favorites like MailChimp and Constant Contact have been the go-to choices, but now Activity Messenger offers a specialized solution tailored for gymnastics clubs.
In this article, we’ll explore the specifics of creating and sending successful email marketing campaigns for gymnastics clubs using Activity Messenger.
We’ll discuss how to:
About the author: Hi! My name is Olivier and for over a decade now, I’ve been managing a children’s sports programs. I love email marketing to grow my business. Unfortunately most email marketing tools weren’t created with our industry in mind and became costly as my list kept getting bigger. Using an email marketing platform dedicated to sports and recreation has changed how we do business by offering so much more than email marketing services.
Activity Messenger is also a complete Gymnastics Club Software and an alternative to IclassPro, Uplifter and Jackrabbit.
Book a demo to learn more.
Creating a newsletter for your gymnastics club is a straightforward three-step process:
Activity Messenger and Canva integrate to help you work faster and keep your visual branding consistent.
Activity Messenger improves newsletters for gymnastics clubs with free ChatGPT integration
AI for Gymnastics Club helps you:
How Activity Messenger streamlines email marketing for gymnastics club owners:
📌 Pro Tip: A marketing strategy we now use is to temporarily exclude members already enrolled in an upcoming session from receiving certain marketing emails. This reduces the frequency of emails a client get. We’ve have seen an impressive impact on improving open rates and reducing unsubscribe rates since we started doing this.
Unlike MailChimp, Activity Messenger can help you communicate with your gymnastics community beyond email marketing.
Personalization: Add placeholders that automatically populate with each recipient’s specific registration details.
Timing: Schedule the email to be sent 5-7 days prior to the start of the session
Key Information: Include essential details such as the location, start date and time, name of the activity, and a checklist of items to bring on the first day.
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As the gymnastics session nears its conclusion, a reminder is highly beneficial for participants. It aids in eliminating any confusion and keeps everyone informed about the upcoming end of the session.
Engagement: Highlight your upcoming session and include a satisfaction survey to collect valuable feedback.
Timing: Send 4-5 days before the end of the session
Essential Details: Clearly state the date of the final class, include a link to a survey and a call-to-action to sign up for next session
Extra: Include an end-of-session certificate to celebrate your participants’ accomplishments.
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Automated Timing: Set the email to automatically send 4-6 weeks prior to the child’s birthday.
Personal Touch: Personalize the email by including the child’s name.
Party information: Showcase your gymnastics birthday party packages, and include a link for bookings
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📌 Pro Tip: Once we implemented these communication strategies with our community, we quickly noticed a spike in customer satisfaction and retention, and saw customer support emails and calls drop by 40%.
Pricing plays a crucial role in the selection of email marketing platforms.
Activity Messenger offers a more budget-friendly solution for gymnastics clubs looking to leverage email marketing.
Activity Messenger stands out as a straightforward, no-contract option.
Its user-friendly interface, transparent pricing without hidden fees, and easy management of email campaigns make it an ideal choice for gymnastics clubs aiming to streamline their operations.
This article has focused on how Activity Messenger can help streamline and reduce the cost of email marketing for Gymnastics. But the platform can do much more for your Gymnastics Club.
Gymnastics Club Software
Create a Gymnastics registration form
6 Best Gymnastics Software
How to track attendance
Gymnastics ticket sale
Liability Waiver for gymnastics
Feedback form for gymnastics club
Application form for gymnastics instructors
Online Report Cards for gymnastics
Online gymnasts Evaluation forms
Send bulk SMS for gymnastics clubs
Email marketing is an effective tool for building a community, communicating with gymnasts and their parents, and reaching out cost-effectively. It enables targeted promotions, updates on classes, and fosters direct connections with both parents and students, thereby enhancing engagement and retention.
The top choice for gymnastics clubs is Activity Messenger. It stands out from platforms like Mailchimp and ConstantContact by offering features specifically designed for gymnastics clubs, seamless integration with Canva for design purposes, and personalized communication capabilities.
A newsletter for a gymnastics club should feature updates on classes, new blog posts, spotlights on gymnasts, upcoming events, and helpful tips.
The frequency of emails should strike a balance between regular communication and the risk of overwhelming your subscribers. This balance can be achieved by segmenting your emails into marketing and non-marketing categories and by considering the preferences and statuses of your gymnastics students.
Reminders are a valuable tool for retention. Personalized and targeted emails can significantly improve student retention by providing timely information about the most suitable classes for each student’s level.
