In this article, we’ll talk about how swim schools can use bulk SMS/text messaging to better communicate with swimmers and families.
Activity Messenger is a Swim School Software and an alternative to tools like IclassPro, Uplifter and Jackrabbit.
Text messaging is an easy and fast way for swim schools to communicate.
Text messages are read faster than emails, which tend to get lost in busy parents inbox.
This is important to consider when sending last minute or important updates such as class cancellations and reminders.
Because texts are opened at a 98% open rate, parents and swimmers will see important messages right away.
Should we send an SMS or email when reaching out to swimmers and their families?
The way you choose to communicate depends on what you need to say and how urgent it is.
For swim schools, texting is often a better option over emails in the following cases:
Text messages can be either marketing or non-marketing.
For example, a text message about class cancellations due to inclement weather is considered non-marketing.
But a text message to promote registrations for the next session by nature a marketing outreach.
Activity Messenger lets you choose between both everytime you send a message.
That way, people who don’t want marketing texts still get the important updates they need for their swim lesson.
Texting both parents at the same time is really important in the context of swim lessons.
Families are usually busy with many plans and activities. Some are divorced.
When swim schools text both parents, especially for urgent messages, it helps avoid confusion and frustration as both parents receive the message on time.
Activity Messenger helps Swim Schools with more than sending bulk SMS to parents and swimmers.
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