Hi, I'm Olivier :)

Co-founder (and client) of Activity Messenger. I'm an operator like you - I've been running a Sportball franchise for close to 10 years now.

We're changing things up with the Newsletter. Martin and I will alternate. He'll continue publishing product updates every two weeks. Every other week, I'll write about industry best practices. Let me know if you have topics you'd like me to cover! Today: Contextual Marketing

Why “Hi (first name)” simply won’t cut it in 2021.

Say I register for a recreational dance class on Monday at Bob’s gym. 
On Wednesday, I find this marketing email lingering in my inbox:

Hi Olivier,

Just a quick reminder that registrations are open and we have a few spots left. 

Frustrating right...

I literally registered a few days ago. So what if Bob had segmented his communications between registered & non-registered? 
Registered folks could have received this:

Hi Olivier,

Thank you for registering for the new session. We start in 10 days but here is a quick video workout to do at home before we start the session. 

Huge difference right?

Once registered, who wants to get another marketing email. 
This simple tweak in communications changes a frustration
into value for the participant.

From “not another marketing email from Bob” to knowing you will get value 
from the 60 seconds time investment you commit to the email.

There is extra work on your end, but once set up, 
the value is tremendous.

Try your won and watch your email open rates skyrocket!

Looking to do this with Activity Messenger? Checkout the placeholders and our list building tool
 

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