For any business doing email marketing and newsletters in Canada, there are many reasons why choosing a Canadian email provider like CyberImpact or Activity Messenger over Mailchimp might be a smart choice.
This short guide will compare and contrast Activity Messenger, CyberImpact and Mailchimp as email marketing solutions for Canadian businesses.
We’ll discuss:
CyberImpact and Activity Messenger are both Canadian email marketing companies. CyberImpact was a pioneer in the world of email marketing in Canada, and is used by thousands of businesses across the country.
Activity Messenger, founded in 2019, is a newer option on the market that not only offers email marketing as an alternative to Mailchimp, but also offers other features such as surveys, ticket sales, online registrations, and digital waivers.
Both offer a great alternative to US-based tools like Mailchimp and here are a few reasons you might consider switching over to a Canadian email provider.
Tools like Mailchimp store your information in the US. Their privacy is therefore governed by the American government, which has different standards than Canada.
Activity Messenger, like Cyberimpact, stores all of your data in Canada.
Hosting your data in Canada ensures that all the data privacy laws are respected.
Some newsletter systems are so advanced that they can be expensive and complex for SMBs without a dedicated email marketing team.
Activity Messenger is as easy to use as is CyberImpact.
The difference? Activity Messenger integrates Canva and ChatGPT within the platform.
Canva allows you to access your designs without leaving Activity Messenger. You won’t need to learn new tools or transfer files. 95% of Activity Messenger customers had already used Canva.
Mailchimp offers very little support to its customers. Cyberimpact offers unlimited support, but only for the first 60 days. Activity Messenger offers unlimited support regardless of your plan. It’s also available in Canada with local experts, just like CyberImpact.
Once launched, clients rarely need our assistance. Thanks to the simplicity of the platform, the help portal, the training capsules on our YouTube channel and our monthly webinars, your success is guaranteed.
Activity Messenger is bilingual. All templates and features in Activity Messenger are available in both English and French. You don’t have to translate anything.
By choosing either platform, you are also encouraging local purchases.
Activity Messenger, Mailchimp, and CyberImpact all offer customizable email templates with drag-and-drop editors that make it easy for businesses to create professional-looking emails for various marketing campaigns.
Activity Messenger, Mailchimp, and CyberImpact all offer robust email template features that allow businesses to create compelling, professional emails. With drag-and-drop editors and pre-designed templates, these platforms make it easy to customize designs that match your brand.
Activity Messenger allows you to import designs without leaving the platform, thanks to its seamless integration with Canva. Mailchimp offers advanced templates designed to drive sales and engage audiences, while CyberImpact offers a range of customizable options for different marketing needs.
Subscription forms are essential for capturing new leads, and all three platforms excel in this area. Activity Messenger, Mailchimp, and CyberImpact allow users to create and customize forms without technical expertise thanks to intuitive drag-and-drop editors.
They offer the flexibility to customize colors, text, and images to match your brand identity, and they automatically adjust to different devices for optimal viewing. These forms can be used on websites, social media, from a QR code or even embedded into event pages, providing multiple channels to gain new subscribers.
Marketing automation is another shared feature that simplifies and enhances email marketing efforts. Activity Messenger, Mailchimp, and CyberImpact allow businesses to set up automated workflows based on triggers like customer actions or predefined conditions. This feature helps businesses maintain consistent communication, whether it’s sending welcome emails to new subscribers, offering birthday discounts to loyal customers, or reaching out to inactive contacts.
Mailchimp offers advanced automations like abandoned cart emails through e-commerce integrations, while Activity Messenger and CyberImpact provide customizable workflows to suit various business scenarios.
You will need to learn a new editing program for CyberImpact or MailChimp. Activity Messenger allows you to create your designs using Canva.
Integration allows you to present the same image of your brand across all social media and websites.
Activity Messenger also integrates with ChatGPT to simplify your newsletter creation and design.
This integration gives you the ability to
Communicating with participants, clients and their families is an important part of any organization. Activity Messenger allows you to be more flexible in your outreach.
In some cases, texting/SMS has become the preferred method of communication between an organization and a client.
Imagine you need to reschedule or cancel an event, class or time at the last minute. Bulk SMS ensures that everyone receives the information in a timely manner. SMS has a 98% open rate. You can be sure that your message will reach almost all recipients.
With Activity Messenger, you can reach your customers via SMS or email, depending on the context.
Mailchimp, CyberImpact and other tools are limited to marketing communications. Activity Messenger allows you to send communications other than marketing. What does that mean exactly?
Imagine you need to send an email reminder to everyone who has registered for an event a few days before the event. It takes a long time to send a message to many people using Gmail/Outlook. CyberImpact and MailChimp will not send it to people who have unsubscribed (even if they registered for the activity).
Activity Messenger allows you to send emails that are not marketing related (transactional or administrative, such as unsubscribes, changes, etc.). Even people who have unsubscribed from your marketing list can receive the email.
Mailchimp & Cyberimpact pricing is based on the total number of contacts. It increases quickly. Activity Messenger has only three categories. There are three categories: Less than 2,500, 5000, and 10,000 You’ll save money by switching to Activity Messenger no matter which plan you choose.
| Activity Messenger | CyberImpact | MailChimp | ||
| Bulk SMS | ✓ | |||
| Canva & ChatGPT Integration | ✓ | ✓ | ||
| Simple to use | ✓ | ✓ | ||
| Bilingual | ✓ | ✓ | ||
| Marketing & non-marketing | ✓ | |||
| Integrated surveys | ✓ | ✓ | ✓ | |
|
Compliance with Canada’s Laws
|
✓ | ✓ | ||
| Data stored in Canada | ✓ | ✓ |
Activity Messenger allows you to send newsletters without spending a fortune. The real value in our system comes from the integration of tools that allow you to manage your organization better, such as:
Surveys
Registration platform
Digital signature
Bulk certificates
Online ticketing
SMS reminder
Activity Messenger is an all-in-one software with simple yet powerful features designed for Canadian SMBs and organizations.
