Email Marketing for Swim Schools

Email Marketing for Swim Schools

In this article, we’ll explore how to create successful email marketing campaigns for Swim Schools.

We’ll discuss how to:

1. Create a Newsletters for your Swim School
2. How to increase engagement with your swim community
3. Start & end-of-session reminders, Party Marketing and more
4. Mailchimp Alternative for Swim Schools

About the author: Hi! My name is Olivier and for over a decade now, I’ve been managing a kids’s sports programs in Montreal & Ottawa. I quickly realized that most email marketing tools weren’t designed with our industry in mind. And very expensive as you grow. Let’s take a look at how a sports and recreation-specific email marketing tool can increase the return on investment from email marketing.

Activity Messenger is also a complete Swim Club Software and an alternative to IclassPro, Uplifter and Jackrabbit Swim.

Book a demo to learn more.

Create a Newsletters for your Swim School

Creating a swim club newsletter is a simple three-step process:

1. Open the email template editor and select one of the swim templates available.
2. Create engaging newsletters for your swim community using our Canva and ChatGPT integrations.
3. Distribute your newsletter to subscribers and extend its reach through sharing it on social media.

Increase engagement within your swim community

How Activity Messenger Improves Email Communication for Swim Schools

1. Customize your messages: Your audience likely includes families, students of various ages, and your coaching team in the swim school arena. Tailoring messages to these groups increases the impact and engagement of your messages.
2. Personalize: Use placeholders to include elements such as the recipient’s name, swim level, or upcoming swim meets and events that may be of interest to them to add a personal touch to your emails.
3. Segment: Segment your email recipients based on relevant criteria such as skill level (beginning, intermediate, advanced), age range, or their participation in past meets or events.
4. Engage your community with content: Share updates on new classes, celebrate student progress, highlight the expertise of your coaching staff, or share swimming tips and safety advice to keep your swim school community informed and engaged.

📌 Pro Tip: A marketing strategy we now use is to temporarily exclude members already registered for an upcoming session from receiving certain marketing emails. This reduces a customer’s email frequency. Since we started doing this, we’ve seen an impressive impact in improving open rates and reducing unsubscribe rates.

Start & end-of-session, party marketing and more

In contrast to MailChimp, Activity Messenger helps you communicate with your swim community beyond email marketing.

Start of Session Reminder

Start of Session Email Template for Swim

Personalize: Add placeholders that will automatically populate with the specific registration details of each recipient.
Schedule: Schedule the e-mail to be sent between 5 and 7 days prior to the start of the session.
Key details: Include key details such as location, start date and time, activity name, and a first-day checklist of items to bring.

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End of Swim Session Reminder

As the swim session nears completion, a reminder is important for participants. It helps eliminate confusion. It also keeps everyone informed about the upcoming end of the session.

End of Session Email for Swim Schools Template:

Increase engagement: Promote the upcoming session and add a satisfaction survey to gather valuable feedback.
Timing: Send out 4 to 5 days prior to the end of the session.
Important details: Clearly state the date of the final class. Include a link to a survey and a call to action to sign up for the next session.
Optional: To celebrate your participants’ accomplishments, include an end-of-session certificate.

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📌 Pro Tip: Once we implemented these communication strategies with our community, we quickly noticed a spike in customer satisfaction and retention, and saw customer support emails and calls drop by 40%.

Mailchimp Alternative for Swim

Pricing plays a critical role when choosing email marketing platforms.

Activity Messenger offers a budget-friendly solution for Swim Schools looking for an email marketing solution.

Email Marketing Pricing for Swim

Activity Messenger:

• Stable pricing, regardless of the number of participants.
• Includes Swim event tickets, registration forms, surveys, digital waivers and bulk certificates – more than just email marketing.

MailChimp, Constant Contact, and so on.

• Charge more for comparable services.
• As your subscriber base grows, prices increase.
• Lack specific features tailored for Swim Schools

More tools for Swim Schools

Activity Messenger can do much more for your swim school.

Replace your current Swim School software (JackRabbit, Uplifter, IClassPro etc)

Modern Swim Software
Online Swim lesson registration form
Best Swim School Software

Jotform, SurveyMonkey, SmartWaiver & Mailchimp alternative in one tool

Swim Meet Ticketing
Digital Waivers for Swim Lessons
Attendance tracking for Swim Lessons
Sending bulk SMS for Swim Schools
Swim report cards
Swim Instructor Application Form
Task automation for Swim Schools
Surveys for Swim Schools (Feedback form)

FAQ

1. Why is email marketing important for swim schools? With email marketing, you can promote courses, share news, and maintain relationships with students and parents, increasing engagement and registration.
2. How can swim schools build an effective email list? Collect emails through registration forms, website sign-ups, and at events. Another great is to have a QR code at the front desk that leads people to signup for your newsletter when they are in the swim mindset.
3. What types of emails should swim schools send? Send newsletters featuring swimming tips, class registration, updates on schedule changes, and personalized birthday emails.
4. What are the common challenges in email marketing for swim schools and how to overcome them? You can address low engagement by segmenting your list for targeted messaging and improving content quality. We also recommend basing your outreach on registration status. This helps not send emails about an upcoming session to parents who have already signed up for a swim lesson.