AI registration software that works for you

A lot of software added a little sparkle button that rewrites one sentence and called it AI. But, that won't help you build your summer camp registration form or answer parents asking about Tuesday's class at 9pm. Activity Messenger's AI does real work. It builds forms, pages and newsletters for you, and answers parent questions on your website around the clock. Every change waits for your OK, and the conversations that need a human still go to your team. Plus, our AI is included on every plan.

Trusted by 700+ organizations (who aren't stuck in contracts)

Tennis Canada

Alberta Gymnastics Federation

Sport Manitoba

Wim Gym

Sportheque

Camp Ak-O-Mak

Imagym

Tennis 13

Gymnika

Sports en français

Harmony Heights School of Music

Get the benefits of AI and focus on what really matters

Describe your registration form and our AI will build it for you

Don't get stuck building forms for new seasons, summer camps or classes. Activity Messenger's AI assistant works across your whole account, so you can say "build a summer camp registration form with 8 weekly sessions, an allergy question, sibling discount option, and early bird pricing" and it prepares the form for you to review. The same goes for website pages, newsletter drafts, docs, and more. Let our AI create the draft for you to review, edit and approve. Something that used to take hours will now take you minutes.

Activity Messenger's AI can perform 200+ actions across your whole account

You don't need an AI that just rewrites your emails. That's why Activity Messenger's AI works across your classes, bookings, invoices, communications, forms, automations, products and website, with over 200 actions that follow the same permissions as the staff member using it. Other registration software has their AI "teammates" still on a road-map. Ours is already in your account today.

Bring your existing ChatGPT or Claude with you

A lot of owners already have an AI assistant open in another tab (that might be you right now). But that AI doesn't know your classes, so you end up copying and pasting schedules into it by hand. Don't waste your time. Activity Messenger connects to Claude, ChatGPT and other AI clients through MCP, the same tool-set our own assistant uses. Ask Claude which classes still have spots, or have it draft next week's newsletter right from your account. Connections follow your existing staff permissions, and you can disconnect any time.

Collect registrations while you sleep

You've probably been here before. It's 9:47pm and a mom on her phone wants to know if her 6-year-old fits the Tuesday beginner class, and how much it costs. Using old software, she emails you, waits until tomorrow, and maybe registers somewhere else in the meantime. With Activity Messenger, your website gets its own AI assistant that answers parents by referencing your real classes, forms, products and memberships, and sends them a link to the right page. That means your leads can convert to registrations while you sleep. Plus, signed-in families can even get answers about their own invoices, upcoming classes, and bookings.

Write, translate and design without leaving your editor

When you're staring at a blank page newsletters tend to get pushed to next week. In Activity Messenger, our AI can fast-track your first draft.• Writing: describe what you want to say and get a first draft for your newsletter, form or website page. Ask for it shorter, friendlier, or rewritten with special instructions for your mom n' tot program. Plus, get a draft translation of your text (English or French) with one click. • Images: describe the picture you need and the image assistant generates it right in your image library. Now you can drop into an email, web page or form (no stock-photo subscription required).

AI questions become valuable data for your organization

With Activity Messenger, the questions that families ask your AI will show up on your dashboard. You can see what questions were answered, which ones went to your team and how many people are legitimate leads. All of these chats create a treasure trove of data. If 30 families ask your AI whether your class for 5-year olds will be opening new spots, that's a clear demand signal. Use this data to inform what programs need more classes.

Nex Level Ninja adds $15k / month with our Birthday Party automation

“We started with Activity Messenger just for birthday parties, just to see how it would work. And now it’s our only CRM system. It’s been life-changing. The customer service is second to none; I would recommend them to any facility that does any type of birthday parties or class management.”

Kelly Denti, Nex Level Ninja

Read the full testimonial

3 simple ways to start using Activity Messenger's AI

Chat with your data

Open the AI assistant and ask it about your numbers. You can say, "compare this season's registration to last season," or "which classes still have openings next week?" It will find key insights and hidden trends that you can start acting on immediately.

Describe your registration form

Describe your registration form in plain English. Include details about the data you need to collect (like allergies), any prerequisites you need, or discounts that should be available. Then sit back and watch our AI build it for you.

Get your first draft

Ask our AI Assistant to compose a first draft of your next newsletter, website page or form. Prompt it for specific images, and review the draft (nothing gets published until you approve it).

Get started with your AI assistant on Activity Messenger today

Get an AI assistant that does real work, so you can focus on your membership.

Why get AI tools from Activity Messenger

An AI assistant ready for sports & leisure

A standalone AI tool doesn't know your classes, prices or branding. Activity Messenger's AI works with the same data as your registrations, website and communications, so it builds with your real programs instead of guessing. Your staff will love the time they're going to save.

A customer success team that knows your industry

Our customer success team members have run or worked in sports and leisure clubs for years. We support clubs just like yours, and we may have even run one ourselves. While competitors are replacing their staff with generic AI bots, Activity Messenger invests in people who are here to help you succeed.

You stay in control

Some AI tools are built to run your software on their own. Ours is built to help and wait for your approval. The assistant prepares the changes, and saves nothing until a staff member approves it. It follows the same permissions as the person using it. The website chat is read-only: it never takes payments, never changes accounts, and never sees medical info.

Need us to be more specific? See how we help your industry

Gymnastics clubs

Day camps

Tennis clubs

Municipal groups

Multi-sport facilities

Swim schools

Soccer academies

Dance studios

Non-profits

Hockey academies

Federations & associations

Cheerleading

Bonus: End-to-end sports club and camp management features included

Mobile-first online registration

Parents love being able to learn about your classes, choose the one that suits them, and then register in one easy flow. No disjointed redirects to 3rd party membership sites. No need to fire up their laptop. Activity Messenger gives your organization the mobile-first registration experience parents prefer.

Collect waivers as part of the booking process

Make it effortless to collect signed waivers. Using Activity Messenger your members (and guests) review and sign waivers as part of their registration process. It’s one easy flow and they can sign with their finger on a mobile device. No more chasing down parents or participants for missing waivers.

Send email reminders, promotions, newsletters and more

Get all your emails covered with Activity Messenger. Design and send beautiful newsletters, preschedule direct communications, create set-it-and-forget it email automations, or quickly send emergency updates to today’s participants in a few minutes or less. Simplify your communications with all your data centralized in Activity Messenger.

Reach parents quickly with built-in SMS

Use our built in SMS tool to quickly send updates to both parents or participants in a pinch. Plus, automate reminders, follow-ups or planned changes to save time for your admin team. Watch your attendance and show-rates increase for events, classes, and camps when you send automated SMS reminders.

Staff onboarding tools

Collect applications with a form built on Activity Messenger and interview applicants using our Zoom integration. Then easily onboard your staff with a modern staff portal. Give Gen Z employees the mobile-first forms they need, collect time-off requests, manage time sheets, contracts and training materials all in one place.

Bring your time-consuming registration forms (and watch our AI build them in minutes)

Bring the summer camp form, the bilingual newsletter, or the FAQ website page you’ve been putting off. In a 15-minute walkthrough, we’ll show you how you can build these in minutes with our AI assistant. It’s included on every plan, and nothing goes live until you approve it.

Common questions about Activity Messenger’s AI

Is AI included in my plan, or is it an add-on?

It's included. Every Activity Messenger plan comes with the AI assistant, AI writing and translation, the image assistant, AI customer support for your website and MCP connections. You do not need to purchase an AI add-on for Activity Messenger.

How is this different from an AI chatbot?

Older registration software like iClassPro or Uplifter may include website builders. However, these builders were often created with a desktop-first approach, because of when they were developed. In contrast, Activity Messenger’s website builder and registration software is made to be mobile-first for our current mobile-first era. When you build your website using Activity Messenger, you’re creating a website and registration experience that is designed to make registration easier for busy parents on mobile, which is exactly where most parents browse today. This means less parents abandoning your registration.

What can the AI do without asking me?

Our AI assistant can't make changes to your Activity Messenger account (like creating a form, editing a webpage, or drafting an email) without asking for approval first. The assistant prepares a change and you approve it before anything is saved, sent or published. If you connect an outside AI client (like Claude or ChatGPT) through MCP, it's read-only by default. Only account and organization owners can create a full-access token that lets an outside client apply changes directly, and those tokens expire within 90 days.

What can the website AI assistant answer?

Activity Messenger's AI website assistant can answer questions about your activities, schedules, registration, products and memberships, using your public website content, open public forms and any newsletters you choose to share. If a family is signed in, they can also ask about their own profile, invoices, upcoming classes, memberships and bookings. It's read-only. That means it can't take payments or change accounts, and it never sees payment details, medical fields, attendance notes or internal notes.

Will the website assistant replace my front desk?

No, and it isn't meant to. It handles the routine "what time, how old, how much" types of questions. By tackling these questions, your team can recover time for more meaningful interactions. When that AI assistant can't verify an answer, it offers to have your team reach out. You get the family's name and contact info by email, in a contact list, or as a form submission. You can also see which questions came in and which ones were sent to your team.

Which AI tools can I connect to Activity Messenger?

Claude (claude.ai and Claude Desktop), ChatGPT, and other MCP-compatible clients. ChatGPT is read-only. Claude is read-only by default, and you can allow it to create newsletter drafts and closed forms from templates. Every connection follows your current staff permissions, and you can disconnect at any time. See the MCP setup guide.

Is our families' data used to train AI models?

No. Family data in Activity Messenger is not used to train AI models.