Create & automate End-of-Session Reminders (template included)

Olivier Rousseau
28 September 2023 2 min read

Imagine if you could create an end-of-session email reminder that:

  • Is personalized to each attendee (using mailmerge)
  • Includes a link to a satisfaction survey (no survey monkey required)
  • Acts as reminder to sign up for the next session (great drive sales)
  • Includes a personalized certificate for participants (created in Canva).

Now imagine that you could also automate this message to go out 3-5 days before the end of the session for all of your classes, regardless of their end date.

Total game changer, right?

Activity Messenger automates this process for you.

We’ll even provide you with a template at the end of this article to get you up and running quickly.

In this article, we’ll cover:

What is an end-of-session reminder and do you really need one

The end of a session is always a great opportunity to add value, better understand your client’s experience & find creative ways to generate registrations for your upcoming session.

An end-of-session reminder is designed to inform participants that the session is about to end and should include relevant details such as the end date, any upcoming events, and instructions for next steps.

The goal is to provide participants with a seamless transition from one session to the next, fostering engagement, anticipation, and a sense of continuity.

It can also serve as an opportunity to gather feedback, promote future sessions, and celebrate achievements.

How to create an end-of-session email template (Canva Integration)

Have you ever received an email that addresses you by name and resonates with the experience you just had with a particular brand or company? That’s what we’re after here.

An end-of-session reminder should use Mailmerge to include relevant and personalized information about each participant’s own journey at your club, studio or school.

Use Mailmerge to personalize an end-of-session reminder email:

This can include

  • The participant’s name
  • The name of the class they completed
  • The last date of classes
  • What level/class they are enrolling in next

That’s where Activity Messenger does the heavy lifting for you. We have over 80 mail merge options, and you can even create your own.

So you can send one email blast to all your participants, and each recipient will feel like you took the time to write them a personal note.

Talk about exceptional customer service!

When and how to automate your end-of-session reminder

Because we personalize this message for each participant based on the class they are in, timing is everything.

When to send an end-of-session reminder

We find that scheduling an end-of-session reminder 3-5 days before the session ends is the best time for a few reasons:

  • Reduces the number of support emails you receive asking when the session ends
  • Gives you the opportunity to add in-person context on the last day of class
  • Gives participants more time to register for the next session (or book a birthday party for their child)
  • Allows participants to ask questions about the next session in person during the last class

But who has the time and attention to send these end-of-session messages? The answer is nobody.

How you can automate your end-of-session reminder?

Actually, we do. We love automating your business processes to improve customer satisfaction, increase your sales, and give you back some well-deserved rest.

And it only takes 3 steps to automate for every participant

  1. Create an end-of-session template
  2. Add MailMerge for personalization
  3. Set up automated tasks to send an email 3-5 days before the session ends

And that’s it. One template. One automation. And every attendee gets their reminder at the right time with the right information. And it can all be set up before the first registration.

You can even send the end-of-session reminder via SMS.

What to include in an end-of-session reminder email

1. Link to register for next session

Your reminder email/SMS should include a clear call-to-action for participants to register for the next session; make sure it’s obvious but subtle. You don’t want this email to feel too salesy, but at the same time, the end of a session is the ideal time to encourage participants to re-enroll.

2. Reminder of the last day of class

The end of the session is near and everyone should know it. Busy parents will appreciate a reminder in their busy schedule. It’ll also help you avoid people showing up the week after the class has already ended.

3. End-of-Session Certificate

You might be thinking. I’d love to celebrate my students’ achievements with a personalized end-of-session certificate, but I just don’t have the time. Well, that excuse won’t work anymore!

Activity Messenger allows you to create personalized bulk certificates and include them in your end-of-session reminder emails.

Create the certificate using our Canva integration. Just add the right placeholders/mailmerge and voila!

Bulk certificates can even serve as a powerful marketing tool. Parents love to share their kids’ accomplishments, so when friends and family see your beautiful certificate hanging on the fridge or on social media, it plants a seed that could potentially bring in new customers.

4. Include a survey

Including a short survey in the reminder email asking for thoughts on the class structure, instructor, and overall experience is a great way to poll your participants at the right time to gather data.

Not only does it help you improve, but it also shows that you genuinely care about their experience.

And no monkey business either. Activity Messenger completely replaces SurveyMonkey for all your survey and polling needs

5. Personal Touch

Finally, add a personal touch to your email. A little note or even a funny gif can add warmth and personality to your message. It serves as a reminder that there is a real person behind the computer screen who understands the ins and outs of participating in an activity or class – someone just like them.

End-of-session email template

If this all sounds good to you, we even have an end-of-session email template to share with you. As you can see, the templates include all of the above.

Hello {First name},

We hope {Participant first name} had a great time at ABC Gymnastics this session! 
Your last class of the session will be in a few days on {End date}.

Bellow is your certificate for the session. This certificate serves as a testament to {Participant first name}‘s dedication, skill development and learning during the session. 

Help us take our service to the next level by completing our end of session survey!

Finally, we would like to thank you for your continued support and participation. Your enthusiasm and commitment truly make our sessions vibrant and enjoyable for everyone involved.

Everyone is looking forward to having you back for the next session and seeing {participant first name}’s progress firsthand.

If you haven’t already, click to view our Fall schedule and sign up!

The ABC Gymnastics team

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Read more: Template for other types of automation (start of session, confirmation email, party marketing automatation)

How to get started

Activity Messenger is a modern class management & online registration platform for gymnastics clubs, danse studios, swim schools and non-profit organizations.

We replace all your tools in a single easy to use platform to streamline your workflows and help you grow.

If you are currently using an online registration platform, click here to see how Activity Messenger stacks up against JackRabbit, IClassPro, DanseStudioPro, Uplifter & Amilia.

Book a demo or lear more below

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Written by Olivier Rousseau Olivier is a kids sports programs owner who has been operating for over a decade with locations in Montreal, Quebec city & Ottawa. He also helps Gymnastics Club, Swim Schools and Dance Studios streamline their operations. He is the co-founder of Activity Messenger an online registration platform for the sports & leisure industry.

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