4 task automations every organization needs

Olivier Rousseau
13 September 2022 2 min read

More and more organizations have started using task automations to eliminate repetitive manual daily tasks. The ability to send a single automated start of session email personalized for all classes can save you hours of work. And that’s just one example. Since automations can free up to 30% of time spent on daily tasks, let’s take a look at how to better integrate automations in your organization. 

First let’s look at what tasks can (and should) be automated. I’ll add email templates, what to include and when the automation should be sent out to the client. Then let’s look at the best ways to use task automations.

Finally, we’ll look at the main benefits of automating manual tasks and offer you a checklist of automated tasks that should be included when selecting a class management software.

What Tasks Can Be Automated?

Let’s take a look at which tasks automation can help you streamline your communications with participants.

1 - Start of session reminder

People now expect this outreach as part of the client-experience. They expect a reminder with important information before the session starts such as the location, start date and time, and what to bring for the first day. This is especially true when they registered weeks or even months ago. 

Start of session task automation should include placeholders in order to personalize the message. Those are automatically replaced based on the registration information.

Start of session template

Start of session reminder email template

When to send it: 5-7 days before the start of the session
Information to include: Location, Start date and time, name of the activity, what to bring

2- End of session reminder.

People  enjoy getting a reminder of when the session is ending for a few reasons. A good percentage of participants won’t remember and end up filling up your inbox asking for the information. Or worst, they show up to an empty room.

A task automation not only reminds participants of the end date, it is used to help promote your next session. You can also include a satisfaction survey in order to capture the customer experience.

End of session task automation template:

End of session email reminder template

When to send it: 4-5 days before the end of the session
Information to include: Date of the last class, link to end of session survey, link to register for next session.

3- Party marketing automation

(Note: Skip this  if you don’t offer kids birthday parties)

What if I told you that the best way to market your birthday parties takes less than 5 minutes to set up and will bring in more revenue than anything you’ve ever done in the past. 

Here’s the trick: send an automated marketing message at the time parents are thinking of (or should be) what to do for Sophie’s birthday this year. 

This task automation triggers an email to go out X number of days before the child’s DOB. Add that on top of your existing marketing efforts and become a party marketing rockstar!

Party Marketing task automation template:

Party marketing automation email template

When to send it: 4-6 weeks before the participants DOB
Information to include: Name of the child, Party packages offered. Link to book a party

4- Purchase Confirmation automation

Every class management software automatically send a transaction email confirmation. The problem is that most of them don’t allow you to personalize the email.

Since the open rate for transaction emails is 8x the open for marketing emails, the lack of personalization is a massive missed opportunity. Personalizing your confirmation email will act as a powerful tool to mitigate post-purchase support, save time and increase customer satisfaction.

Confirmation email template:

Activity purchase confirmation email template

When to send it: Automatically following a purchase
Information to include: Invoice, Answer to top post purchase questions, when they should expect you to contact them next, parent guide or blog articles that might be relevant

What are the benefits of tasks automation

Save time

The most important benefit of automating repetitive manual tasks is saving on your most precious resource: time. Our most recent survey of Jackrabbit, Amilia and IClassPro users, found that on average, task automation saves businesses 15-20 hours a month

Reduce costs

By automating administrative tasks, you remove the burden on your employees. They need much less time to do the same work. This will help you save on administrative cost and improve employee efficiency. With less boring work to do, they will also be more satisfied at work

Be more precise

Let’s take the example of a session start reminder email. You need to schedule a time to send out the communication, and manually change the dates, time and important information in order to personalize the outreach for every class. Then repeat for every activity or class. A single automated task allows you to personalize the outreach and complete the task at the exact scheduled time and without error.

What automations to look for in a class management software

Once you’ve figured what automations you wish to put in place, you need to figure out a few things when looking at a software solution:

  • Can the tasks be automated in a single system?
  • Does the automation need any manual input once set up? (if so not a good sign)
  • Can I customize the email/sms being sent out?
  • Can an automation be triggered based on Class lists, registration status, Start date, end date, age etc

Looking for a tool to automate manual tasks

Now that you know how automations can save you time, money and increase customer satisfaction, you might be interested in a tool that satisfies the above traits: Activity Messenger

Activity Messenger takes a new approach to class management. Sure, you’ll get all the features the other guys offer but we take it one step further by offering automated workflows designed for camp and class management.

Throw in a fully customizable, modern and frictionless registration process and you have the future of class management. 

So if you are tired of all the workarounds and would like to start building workflows customizable to your needs, book a demo or start a free trial

 

Ready to start automating tasks nobody has time for?

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