A confirmation email is an email sent automatically as soon as a client finalizes a purchase or registration on your website.
Also called a welcome email, open rates for these types of email can be as high as 70%. With such a high open rate, carefully crafting what information is sent out is crucial.
A well thought-out confirmation email acts as a powerful tool to:
Now let’s look at how to craft better confirmation emails
If your payment or registration software’s confirmation email currently does not include the following information… run like the plague!
These are non-starters and will lead to excruciating frustrations for both you and your client if not included.
Your software knows very little about the specifics of your business and how you operate. This is where a solution with a fully customizable confirmation email comes into play. What you want to be able to do is:
Here is some information to better guide you for the start of the session:
Please note that we’ll send you a reminder before your child’s first lesson 7-10 days before the class starts. Here is the parent guide for more information.
After adapting our confirmation email, Sportball Laval’s team saw a 40-50% drop in post-purchase email and phone support. Clients got the information at the time of registration which caused less confusion on all parts and made the beginning of the session much smoother for coaches, parents and children.
Every Class management software has a purchase email confirmation. It’s a given. The problem is that most of them don’t allow any or offer very little ways to personalize the email. This leads to post purchase support that could of been avoided.
The right tool should allow you to:
At the end of the day, you’re the expert of your own business. This means you should have the last say as to what gets included in a welcome email. Not your software.
With open rates as high as 70%, the lack of personalization is a massive missed opportunity for organizations. Personalizing your confirmation email will act as a powerful tool to mitigate post-purchase support, save time and create better expectations with clients.
This can improve customer satisfaction but also employee happiness at work. And it might even help with retention. Your staff shouldn’t have to repeatedly answer the same questions that a simple tweak in your confirmation email could do for them.