Introduction

Wilder Sport Management works behind the scenes so provincial sport organizations (PSOs) can focus on what they do best: grow their sport, support their athletes, and build their communities.

Operating across Manitoba and Saskatchewan, the organization partners with PSOs to build and manage the infrastructure that keeps them running, from forms and microsites to member communications. They are the PSO digital operations experts; the people you call when you want to simplify key tasks and streamline admin work.

With four PSOs currently under their umbrella — Speed Skating Manitoba, Speed Skating Saskatchewan, Manitoba Fencing, and Taekwondo Manitoba — Wilder Sport Management needed a unified platform that was flexible enough to serve each organization’s unique needs without adding complexity to their workflows.

The Situation

Wilder Sport Management needed to be confident that every PSO they supported had reliable, consistent processes in place, and that nothing would get lost in the hand-off between their team and the club admins and volunteer staff at every level.

They needed a platform that:

• Was flexible enough to adapt to the unique needs of any sports governing body
• Offered an intuitive interface that simplified workflows for anyone to use
• Kept forms, communications, and member data in one place rather than scattered across tools

The Solution

Wilder Sport Management found Activity Messenger and knew it would be the right fit, thanks to its flexibility and the way the platform conveniently centralizes data in one easy location for PSOs.

After about a year of using Activity Messenger, the platform has become the foundation for how Wilder Sport Management builds and supports each PSO, giving every organization a reliable, consistent base to operate from.

“I give Activity Messenger 5 out of 5 stars. We use it for the microsite, communications, many forms and lists, and we like that everything is found in one spot and very user-friendly.” – Amanda Wilks, Business Administration & Implementation Associate at Wilder Sport Management

 

As Amanda explains, Wilder Sport Management’s experience with Activity Messenger spans four key areas:

• Microsites — Each PSO gets its own dedicated web presence, giving members, athletes, and clubs a single place to find what they need. As Wilder Sport Management brings on new PSO partners, building a new site is just a simple and smooth, repeatable step in their workflow. 
• Forms — Registration intake, volunteer sign-ups, and more are all built and managed in one place. When a new PSO comes on board, forms are easy to set up and ready to go quickly.
• Communications — Messaging at each PSO stays organized and targeted. Each organization’s members get the information they need without any extra coordination overhead.
• Lists — Member and contact data stays clean and accessible for PSOs. It’s easy to message a specific class, camp, or event segment as part of your master list. This allows you to send personalized messages (that actually get read!) to select groups.

Plus, since you never have to export a member list to a third-party email tool, your master list will automatically stay up to date. No jumping between systems, hunting down duplicates, or trying to figure out which contact belongs where.

Here’s an example workflow that Wilder Sport Management uses Activity Messenger for:

• An individual signs up to be a volunteer using the specific PSO’s registration form available on its microsite
• From the user’s perspective, once registration is complete, they automatically receive an email or text confirming their signup and summarizing any important details
• Behind the scenes, when someone registers, the system automatically creates a list of those registrants for admins to track and use for future communications
• That list of volunteers can then be targeted with specific messaging to help coordinate events and support throughout the year

For the organizations Wilder Sport Management supports, the impact is straightforward: less time on administration, more time on their athletes and communities. Activity Messenger provides Wilder Sport Management with the infrastructure to make that possible across every PSO they work with.

Here’s a quick video of Olivier demonstrating effective communication with registrants using Activity Messenger:

The Future

With the core administrative infrastructure in place, Wilder Sport Management is already looking ahead to member registration and supporting each PSO’s members from their very first interaction through ongoing engagement.

Once registration is live within Activity Messenger, the steps that typically require the most coordination can happen automatically. Members get timely confirmations, data stays organized, and communicating with the right people at the right time becomes automated.

For Wilder Sport Management, the goal stays the same: giving every PSO the tools to spend less time on administration and more time on their athletes and communities.