Email Marketing for Soccer Club or Academy

Olivier Rousseau
19 June 2024 Soccer 2 min read

In this article, we’ll discuss how to create email marketing and newsletter campaigns tailored for soccer clubs or a soccer academy. Our goal is to help you enhance your online marketing efforts to attract more soccer players to your Academy, programs or private lessons.

We’ll cover how to:

  1. Create a Newsletter for your soccer academy
  2. How to increase engagement
  3. What to include in your Soccer Academy newsletter
  4. Mailchimp Alternative for Soccer Club

Book a demo to learn more.

Activity Messenger is also a Modern Soccer Management Platform for clubs and academies across the US and Canada.

Create a Newsletters for your Soccer Academy

Newsletters at your soccer academy aren’t just about announcing events or promoting your best offers; they’re a way to connect with potential clients. With Activity Messenger, you can easily drag and drop content blocks to create your newsletter and enhance your marketing campaigns. Thanks to our integration with Canva, you can ensure all your communications stay on brand.

Creating your newsletter is a simple three-step process:

  1. Open the email template editor and choose your favorite design for soccer clubs.
  2. Include brand images using our Canva and ChatGPT integrations.
  3. When you’re ready, send it to subscribers and members of your soccer club and share it on social media.

Create a Newsletters for your Soccer Academy

Email marketing continues to be important for soccer clubs with every dollar spent on email marketing, clubs can expect an average return of $42. That’s an incredible ROI that will help you keep your soccer camps and clinics full and increase the number of players at your soccer club or academy.

Increase engagement

Let’s look at how we can optimize a soccer academy email marketing strategies with actionable insights for our experience in the last 10 years.

Segment Your Audience

  • Personalize communications: Customize emails based on the player’s past registrations, current level, and clinics he attended to increase the relevance of your outreach.
  • Data-driven segmentation: Analyze your data to segment by age, skill level, or other segmentation option that are unique to your academy.
  • Improve targeting: Use segmentation to send specific offers, such as discounts for a second family memeber or free trial class offer to new clients, to increase conversion rates.

Enhance Engagement

    • Dynamic Content: Include videos or GIFs of coaching tips, game highlights, or player interviews to keep content engaging.
    • Optimize for mobile: Ensure all content is mobile-friendly. A significant portion of users access email on their mobile devices.
    • Interactive content: Include quizzes or polls to gather feedback or preferences and further engage your audience.

Soccer Academy


    • Scheduled campaigns: Set up drip campaigns for new players to keep them informed and engaged within your soccer academy
    • Event Reminders: Automate reminders for upcoming soccer tournaments, clinics, and when sports open up in a session that is full.
    • Retargeting emails: Send personalized emails based on your clients actions, such as visiting the registration page but not completing their payment or signing the waiver.

Leverage Social Proof

    • Player testimonials: Include positive reviews and testimonials that highlight the community and experience at your academy.
    • Success stories: Share stories of players who have made significant improvements through your academy.
    • Social media: Encourage players to follow your club or academy on social media for real-time updates.


📌 Pro Tip: One of our marketing strategies is to temporarily unsubscribe attendees who have already registered for an upcoming session from certain marketing emails. So once they have registered, our customers receive fewer marketing emails. It works well, as we’ve seen increased open rates and decreased unsubscribes.

What to include in your Soccer Academy newsletter

Email communication for your soccer academy goes beyond simply increasing bookings, registrations, and new memberships. Parents and players expect engaging and informative content. Here are some ideas to enhance your outreach efforts before and during the various seasons.

Newsletter template for soccer academy

Welcome Email

  • Give your welcome email a personal touch. You can share a memorable story from a past Academy event or give them a sneak peek at an upcoming feature. Make each new player feel special from the start by setting the tone for all future communications.

Academy Updates and News

  • Keep everyone informed of the latest academy improvements and achievements. Have you implemented some advanced training techniques or made some upgrades to your facilities? By providing regular updates, you will not only keep your members informed, but also excited about what’s new at your soccer academy.

Player Spotlight

  • Celebrate your player’ accomplishments, whether they’ve excelled at local tournaments or international events. Showcase the vibrant life of your academy and inspire others with stories and photos of these moments.

Upcoming Events and Key Dates

  • An email marketing tool such as Activity Messenger can help you to highlight important dates and upcoming events such as tournaments, social gatherings, or special training sessions.

Tips and Techniques

  • Offer valuable advice from soccer professionals and experienced members. Share insights like strategic game tips, equipment suggestions, or ways to improve a specific skill. This will help to build the reputation of your academy as a source of expert advice.


  • Provide players and your community with insight into the day-to-day operations of the academy and the decision-making process. Share the planning and execution behind academy activities to increase transparency and player involvement.

Photos and Highlights

  • Use photos of events, games, and casual training to capture the essence of academy life and foster a sense of belonging and pride among members.

Mailchimp Alternative for Soccer Clubs

Affordability is key when choosing email marketing tools for Soccer Clubs or a Soccer Academy..

Email Marketing alternative for Soccer CLubs

Activity Messenger Pricing and Features

  • Stable price: Predictable pricing with no fluctuations based on the number of subscribers on your email list.
  • Comprehensive features: The platform includes not only email marketing, but also lesson registration forms, surveys, bulk SMS, attendance tracking, employee onboarding and medical forms.

Other Platforms

  • Higher price: Other email marketing service like MailChimp and Constant Contact tend to have higher upfront costs.
  • Scaling costs: Costs increase as your list of players and your community grows.
  • Limited Soccer-specific features: Many platforms do not offer features specifically tailored to the needs of Soccer businesses.


Activity Messenger can do much more than help with email marketing and newsletters at your Soccer Academy

Here’s how:

How to start a soccer academy
Soccer coach application form
16 Best Soccer Quotes
How to sell tickets for Soccer Tournaments


What should be the primary goal of a soccer academy newsletter? The goal is to keep players and your community informed of academy activities, promote upcoming events, and foster a sense of community. It’s also an excellent tool for recruiting new members and families.

How often should we send out our soccer academy newsletter? Monthly newsletters are standard, but frequency may increase during busy seasons or special events like local soccer tournaments. It’s important to maintain regular communication without overwhelming your subscribers.

What type of content is most engaging for soccer academy newsletters? Include match recaps, player profiles, upcoming tournaments, training tips, and social event announcements. Varied content keeps the newsletter interesting and relevant for all members.

What email marketing tool can be used to create and distribute our newsletter to our soccer academy members? Platforms like Activity Messenger and Mailchimp offer easy-to-use design tools and efficient distribution capabilities, making it easy to create and send newsletters.

How can we measure the success of our soccer academy newsletter? Track open and click-through rates, monitor direct feedback from subscribers, and pay attention to the growth in subscriber numbers to assess the impact of your newsletter.

Written by Olivier Rousseau Olivier is a kids sports programs owner who has been operating for over a decade with locations in Montreal, Quebec city & Ottawa. He also helps Gymnastics Club, Swim Schools and Dance Studios streamline their operations. He is the co-founder of Activity Messenger an online registration platform for the sports & leisure industry.

Send your next Soccer Club's newsletter with Activity Messenger

Subscribe for exclusive content

Receive News and Updates about our product

© Activity Messenger