In this article, we’ll discuss the best marketing strategies for your tennis club to help you attract more members and increase engagement. Additionally, we’ll explore how utilizing the right tennis club management software can streamline your marketing efforts.
We’ll explore the following marketing ideas for your tennis club:
——————-
About the author: I’m Olivier, co-founder of Activity Messenger, a modern tennis club management software. I also operate a multi-location sports business focused on introducing tennis and other sports to kids aged 2-9. Over the last decade, I’ve spent more than $200,000 on digital advertising via platforms like Facebook and Google, while also running countless email marketing campaigns.
Email marketing is an underutilized strategy for tennis clubs. At Activity Messenger, we see a lot of clubs that use email campaigns to reach out to returning members. However, by not targeting new prospects, they are often missing out on potential members.
The first step is to build an email list of current and prospective members. To deliver targeted content, segment your list based on interests and engagement levels. Provide updates on upcoming events, promotions and tennis tips by sending regular newsletters.
Activity Messenger is also a Modern Tennis Management Platform for clubs and academies across the US and Canada.
Offering early-bird discounts is a marketing strategy to increase sales and encourage early sign-ups. Not only do they drive early registrations, but they also create a sense of urgency among potential members. According to Instapage, urgency-driven promotions can increase conversion rates by 226%.
You can offer tiered discounts based on the time of registration to incentivize early commitment.
📌 Pro Tip: We’ve used this marketing strategy for years, typically reaching 25%-30% enrollment before most of our competition has begun. And because I know which summer programs need more exposure, I can target my digital, social, and email marketing campaigns where we have more openings.
Promoting a tennis club on social media is more than just posting updates; it’s about building a community around your tennis club. Facebook, Instagram and even TikTok can be great channels to connect with different demographics.
Facebook ads are great for reaching a wide audience and generating leads, while Instagram ads allow you to connect with a younger demographic through visually appealing content.
Storytelling is also key to social media marketing. Share the personal journeys of players and club members to inspire and emotionally connect with your audience. Ask questions, share tennis tips, and provide updates on club events to engage with your followers on a regular basis.
Positive reviews and testimonials can make or break a potential tennis member’s decision. Encourage current satisfied members to leave reviews on platforms such as Google, Yelp and Facebook. Promote those testimonials on your website and marketing materials to build trust and credibility.
When it comes to building trust and credibility for your tennis club, positive reviews and testimonials play a critical role. According to BrightLocal, 87% of consumers read online reviews for local businesses.
Therefore, it is extremely important to proactively solicit feedback from satisfied members and display testimonials prominently on your website and social media channels.
Imagine reaching your members directly on their mobile phones, ensuring they never miss important updates about promotions, events and new classes. SMS messages have a remarkable open rate, with 98% being read within three minutes of receipt, making them a highly effective communication tool.
By incorporating SMS into your marketing strategy, you can automate reminders for court reservations, upcoming classes and registration deadlines, significantly reducing no-shows. You can also use SMS to promote exclusive offers and discounts to retain current members and attract new ones.
In addition to increasing engagement, text messaging is a powerful way to maintain customer satisfaction. They allow for quick communication of club announcements such as facility closures, new offerings and schedule changes.
Improving tennis court booking involves embracing technology that simplifies the process for both members and staff. The key lies in automation, which enhances efficiency and boosts satisfaction. Here’s how:
📌 Pro Tip: An unfriendly booking mechanism can turn off potential customers and frustrate current members. By prioritizing a smooth user experience, you can make online booking easier and ensure that everything runs smoothly.
Surveys play a vital role in improving your tennis club’s programming and customer experience. They can help by providing actionable insights directly from members. Gathering feedback through end-of-session or member surveys can help identify areas for improvement and measure satisfaction. Here are some practical ways to use surveys effectively:
📌 Pro Tip: As an operator, collecting feedback used to be a tedious task that we often neglected. Now, with Activity Messenger, we’ve streamlined the process with automated messages sent at the end of sessions. You can also automate a message 15 days after a member joins to capture their experience early and help them become long-term customers.
A well-structured member referral program can dramatically increase the growth of your tennis club. Here’s how to create a program that will turn your current members into passionate ambassadors. And help you efficiently recruit new members:
Improving SEO (search-engine optimization) for tennis clubs is critical to increasing online visibility and attracting new members. Surprisingly, not all tennis clubs are writing blog articles on a regular basis, missing out on significant marketing benefits. Here’s how to optimize your Tennis club’s SEO strategy:
📌 Pro Tip: Focus on long-tail keywords and local search terms to quickly improve your ranking before your site builds more authority on Google.
Pay-per-click (PPC) advertising helps tennis clubs increase revenue and efficiently attract new members. By targeting specific keywords related to tennis lessons, coaching tips and Tennis club events, PPC allows Tennis Clubs to place ads in front of a highly targeted audience that is actively searching for these services on Google. Here’s how to use PPC to improve your tennis club’s marketing strategy:
Activity Messenger can do much more than help you market your tennis club.
Here’s how:
Inspire your members with Tennis Quotes
Digital waivers for tennis lessons
How sell tickets for your next event or tournament
Attendance Tracking for tennis instructors
Step-by-step guide to opening a new tennis club
Activity Messenger is more than just a way to improve your marketing efforts for your tennis club. It can replace Tennis Club Management Softwares commonly used in sports facilities, such as EZFacility and CourtReserve.
In addition, Activity Messenger replaces a variety of other tools such as JotForm, SurveyMonkey, SmartWaiver, and Mailchimp.
This allows you to consolidate your administrative tasks into one efficient platform that gives you a 360-degree view of all your operations.
If you would like to meet with an Activity Messenger expert to learn more, click here to book a demo.
