Terms like mobile-friendly and mobile-first have become key considerations when choosing the right tool. But what do these terms really mean? And which is more appropriate for your business?
Author’s note: I’m Olivier and I share tips and tricks I’ve learned over the past decade as the owner of a small business in Montreal. I personally tried and used the tools shared in this article before switching to Activity Messenger for my organization. Today, as the co-founder of Activity Messenger, I help hundreds of small businesses across North America streamline their operations and increase their revenue.
Mobile-friendly software refers to applications or websites that have been designed for desktops first and then adapted to work on mobile devices. This typically means:
Mobile-friendly software is often a modified version of a desktop application, ensuring that users can still access it on their phones, even if the experience isn’t perfect. Many legacy systems take this approach by adding responsive design elements after the initial desktop version is built.
| Pros | Cons |
|---|---|
| Works on both desktop and mobile | May feel clunky on smaller screens |
| Does work, even if not ideal on mobile | Often lacks intuitive mobile navigation |
| Works well when only few people use mobile | Performance may be slower on mobile |
Mobile-first software is built for mobile users first. Instead of starting with a desktop experience and adapting it, mobile-first applications are built with small screens, touch navigation, and mobile performance as top priorities. This means
Instagram is a great example of mobile-first software. The platform was originally designed as a mobile app, with desktop functionality added later.
The best option depends on your audience and your business needs. Ask yourself these questions:
At Activity Messenger, we take a mobile-first approach to ensure that registrations, newsletters, SMS communications and forms work seamlessly on all devices.
Whether you’re running a dance studio, swim school, or sports club, a mobile-first experience ensures that parents and customers can easily sign up, pay, and communicate – right from their smartphones.
While mobile-friendly software adapts to mobile screens, mobile-first software is built for them.
As more businesses adopt mobile-first solutions, ensuring that your online registration software is designed with mobile users in mind will improve engagement, conversions, and the overall customer experience.
If you would like to learn more about Activity Messenger, book a demo with an Activity Messenger expert.
