Personalizing email/SMS with placeholders

Martin Drapeau
10 February 2020 2 min read

Hi {First name},

Today I’m happy to announce that placeholders have arrived. You can now personalize emails and SMS you send by including the names of the parents and children. You can also include class information such as activity name and schedule.

Importing Family Account from Amilia

Activity Messenger will now import family account information from Amilia. When you import participants, you can click to expand and see who is the Account Owner and siblings. There is even a shortcut to jump to that particular account in Amilia.

Add Placeholders to Email/SMS Messages and Templates

You can now use that information in placeholders when you compose an email/SMS message, or when you edit a template. Very useful for class and game reminders.

Just click on the Placeholder button and pick the one you want. You get the usual Name, First name, etc. In addition you get family and registration related placeholders:

  • Account Owner
  • Children
  • Activity, Category, Subcategory, Program
  • Group, Team
  • Location
  • Start date/time
  • End date/time

Previewing and Testing Placeholders

You can preview the exact message a recipient will receive by testing placeholders. Just choose a list and cycle through participants.

Activity Messenger will even do grammar corrections around your placeholders. For example if you are addressing many children, it will replace “was” with “were”.

These new features solve a painpoint clients were having with Constant Contact. Join them in helping me build the best email and SMS messaging platform catered to you.


Written by Martin Drapeau Martin is the former CTO of Amilia who for 6 years helped to build the company’s product, technology and team from 15 to 110 people.

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