Cheerleading club software

Olivier Rousseau
19 November 2023 2 min read

Cheer management software

Cheerleading is growing in popularity, but it can be difficult to effectively manage a cheerleading club without the right cheerleading class management software.

The right software can streamline the scheduling, communication, and online registration processes for cheerleading clinics, tryouts, and competitions, making it easier for coaches, parents, and squad members to stay organized and informed.

In this article, we’ll discuss in-depth features of cheerleading class management software:

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JackRabbit vs IclassPro vs Uplifter vs ActivityMessenger

Note about the Author: Having managed children’s sports programs for more than a decade, Olivier has seen firsthand the rush to adopt the ideal online registration system. Initially, many of these older platforms served their purpose well. Over time, however, we’ve come to understand that the priorities for selecting a registration platform have evolved, especially in the context of cheer programs. Now, the key considerations should be the platform’s ability to enable customers to quickly find the right cheer class, enhance the mobile user experience, and provide personalized, automated communication with both parents and athletes.

1- A Unique Solution to Common Cheer Club Management Challenges

As cheerleading clubs expand, they often face 3 key challenges.

1. Navigating outdated registration systems:

Many clubs struggle with outdated registration platforms, especially on mobile devices, making it difficult for customers to quickly find the classes they want.

2. Managing Multiple Tools:

Clubs find themselves juggling (and funding) different external tools like Mailchimp, SurveyMonkey, EventBrite and Jotform for different business needs.

3. Complex Workflow that require workarounds:

There’s a growing need to automate complicated business workflows like party bookings, end-of-session reminders, and employee onboarding, which are becoming increasingly difficult.

How Activity Messenger Addresses These Issues

1. Eliminate registration issues (especially on mobile)

Activity Messenger revolutionizes the registration process by creating a path that mirrors the personal guidance of phone-based registration, making it intuitive and easy to use.

2. All-in-One Tool Integration:

It consolidates essential tools like Mailchimp, Survey Monkey, Jotform, and Eventbrite into a single platform. This not only provides a 360-view of your customers and their interactions with your business but reduces costs.

3. Customized Automation for Complex Workflows:

The platform allows you to create customized and automated workflows for staff onboarding, year-end competitions, club dinners, kids’ party bookings, and more. This helps cheerleading clubs increase revenue and simplify and improve the efficiency of their operations.

2- Cheerleading Class Registration Platform

A common challenge we hear from cheer club owners is the complexity of the registration process for parents and athletes. Navigating through extensive class lists can be a daunting and time-consuming task, especially when using a mobile device.

This is exactly why we created Activity Messenger and why we believe the traditional approach to class management needs to be rethought.

Online registration from for Cheer

Our online registration system is designed with the same agility and adaptability as the cheerleaders you coach. It allows parents to quickly and easily enroll their children in cheer programs or camps without having to contact your administrative team directly. This means more time for you to spend coaching on the mat.

 

Simplified cheer registration process

Want to see how it works? Book a demo with us to explore our user-friendly registration process.

📌 Pro Tip: A handy tip is to write down all the questions you or your administrative team typically ask a parent during a phone registration. Use these questions to create a fully customizable enrollment path on our platform to more effectively guide your customers.

3- Mass Communications for Cheer Clubs

Have you ever received an email that not only addresses you by name, but also perfectly captures your most recent interaction with a brand?

That’s the kind of personalized engagement we strive to achieve for your cheerleading club.

Our mail merge feature allows you to add the critical details that make all the difference: the participant’s name, the cheer class name, the start date and time, the date of the last session, and what the participant can look forward to next.

With over 80 mail merge fields to choose from and the ability to create custom fields, you can send communications to hundreds of participants that feel personalized to each one. And thanks to our integration with Canva, all of your communications will not only be personalized, but branded to match your cheer club’s unique style.

📌 Pro Tip: We set up personalized session start reminders at the same time we create our class schedules and set registration dates. This means that even before any registrations come in, all of the automated email reminders are ready to go. They’re scheduled to go out a few days before a session starts, ensuring timely delivery with no extra effort on our part.

4- Cheerleading Memberships and Affiliations

Activity Messenger simplifies the creation of various memberships or affiliations, making it a breeze even for those who aren’t tech-savvy.

As an official partner of prominent gymnastics organizations, Activity Messenger brings its expertise to the cheerleading world.

Class or Program-Specific Memberships

Tailor memberships to specific cheerleading classes, events, or even the requirements of your cheerleading association. Whether it’s for your recreational squads or competitive teams, you can customize the form for each program type, class, or event.

One-Stop Registration for Programs & Memberships

The convenience of enrolling in classes and purchasing a membership in a single transaction significantly improves the user experience. It streamlines the process, reducing the number of steps and platforms users must navigate. This efficiency not only increases user satisfaction, but also reduces the likelihood of registration abandonment.

5- Digital liability waivers for Cheerleading clubs

If you’re still relying on tools like SmartWaiver or struggling to get waivers signed outside of your online registration process, it may be time to consider a more efficient alternative.

The traditional approach often means dealing with a mix of printed paper, signatures, and reminders, not to mention the hassle of dealing with illegible handwriting or misplaced forms.

While general online form builders like Cognito Forms, Smartwaivers, and Jotform offer some level of convenience, they don’t fully address the specific needs of your cheerleading club.

 

Activity Messenger’s ability to collect digital waivers without requiring an account streamlines the process for your free trials, events, and birthday party guests.

You can also send digital waivers via SMS and set up automated reminders for those who haven’t signed yet.

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Book a demo to create digital waivers tailored for your cheer club.

6- Payment Plans for Cheer Clubs

Offering payment plans

Implementing payment plans can significantly lower the financial barrier for many families interested in your cheer programs. Offering the option to pay in installments opens your doors to a wider audience, including those who may find upfront payments challenging.

Customizable Payment Options

With Activity Messenger, you have the flexibility to tailor payment plans to fit your business needs. Whether it’s a monthly or weekly schedule, a percentage-based or flat-rate approach, you can create a payment structure that works for your club.

Automated Payment Processing

The beauty of Activity Messenger is its automation. It seamlessly generates invoices, collects payments, and notifies customers in a timely manner, all without any manual intervention on your part. This not only saves valuable time, but also significantly reduces the risk of human error.

Prorated Tuition for Late Registrants

For those who join your cheer classes mid-session, prorated tuition ensures that they only pay for the classes they attend. Calculate the prorated cost by dividing the total session fee by the number of classes, then multiplying by the number of classes the late registrant will attend. This fair pricing model is attractive to parents and guardians who may enroll their children in the middle of a session.

Comprehensive Financial Reporting

One of the key benefits of automated payment plans is the ease of tracking and reporting. This feature provides invaluable insight into your financial metrics, helping your cheer club make more strategic and informed decisions.

By integrating these payment solutions, your cheer club will not only improve its financial management, but also become more accessible and accommodating to a diverse range of families.

7- Ticketing Platform for Cheerleading Events

Easily manage events for cheer clubs

As a cheer club owner, your responsibilities extend beyond training athletes; you’re also responsible for organizing events such as competitions, fundraisers, or showcases. Activity Messenger simplifies this aspect of your role with efficient event ticketing forms designed to easily collect all the necessary information from participants.

Effortless Event Communication

Need to make last-minute changes to your event or send out reminders? Activity Messenger makes it easy. With just a few clicks, you can update everyone involved, keeping communication fluid and efficient.

Success Story: Increasing Event Sales with Activity Messenger

Discover how Flip City Club used Activity Messenger to increase sales for their provincial competition. The ease of use, minimal training requirements for staff and volunteers, and innovative use of mobile ticketing with QR codes transformed their ticketing process. This approach significantly reduced wait times and allowed for simultaneous ticket purchases, streamlining the entire experience.

“I firmly believe that Activity Messenger is the ultimate solution. It’s not just about the time-saving aspect or the user-friendliness, but also how it simplifies staff and volunteer training. The mobile ticket purchasing and QR code system were revolutionary, enabling us to handle multiple transactions at once, eliminating long queues.”

Read the Full Case Study

8- Financial reporting

Streamline Financial Management for Cheerleading Clubs

Effective financial management is critical to the sustainability and growth of your cheer club. Activity Messenger plays a key role by providing comprehensive financial reporting tools.

Unified Financial Management System

Activity Messenger acts as a central hub for all of your financial information. Whether it’s class fees, merchandise sales, event revenue, memberships, or donations, everything is integrated into a single, streamlined platform. This approach eliminates the hassle of managing multiple spreadsheets, ensuring efficiency and reducing the risk of errors.

In-Depth Revenue Analysis

Our platform provides detailed insight into various revenue streams, from class fees to promotions. This level of detail allows you to make informed, data-driven decisions that improve your club’s financial performance.

Intuitive Visual Financial Reports

Say goodbye to complex and overwhelming spreadsheets. Activity Messenger offers visual financial reports that provide a clear and immediate understanding of your club’s financial status, making it easier to evaluate and plan.

Customizable Reporting

Tailor your financial reports to focus on the metrics that matter most to your cheer club. Whether you’re interested in the profitability of specific classes, monthly event revenue, or detailed expense breakdowns, our customizable reports will meet your unique needs and goals.

9- End of Session Survey

Why Cheer Clubs Should Embrace End-of-Session Surveys

Running a cheer club is about more than training athletes; it’s about creating an experience that resonates with participants and their families. End-of-session surveys are a critical tool in this process, providing insights that can significantly improve your club’s operations and customer satisfaction. Here’s why they’re essential for cheerleading clubs and how to implement them effectively.

Measuring Club Satisfaction and Performance

The key to a successful cheer club is understanding your customers. A well-designed survey can reveal what parents and athletes appreciate about your club and highlight areas for improvement. Are your coaches hitting the mark? Are practices meeting everyone’s expectations? This feedback is critical to continually improving your services.

Easily create and distribute surveys

Activity Messenger makes creating and distributing surveys a breeze. Whether you customize one of our templates or create a survey from scratch, our Canva integration lets you add a personal touch. Share your survey effortlessly and start collecting valuable feedback in no time.

Actionable insights to improve your club’s programs

We make it easy to interpret survey data so you can make informed, proactive changes. These insights are more than just numbers; they’re a guide to exceeding your customers’ expectations. Automate survey distribution to coincide with the end of sessions and let Activity Messenger do the rest.

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Considering SurveyMonkey? Discover how Activity Messenger stands out as a more tailored solution for cheer clubs.

10- Task automation for Cheerleading Clubs

Running a cheerleading club involves a whirlwind of administrative tasks that can quickly become overwhelming, especially when handled manually. I’ve experienced firsthand the challenge of balancing these tasks while focusing on our athletes.

Now imagine freeing up 15-20 hours each month. How do you do that? By automating the time-consuming tasks that no one has the bandwidth to do. Here are the top three tasks that cheerleading clubs can easily automate:

Start of Session Reminders:

Automate the process of sending an email 5-7 days prior to the meeting. Include all the important details: location, time, date, and the essential “what to bring” list. With Activity Messenger, you can create a single template for all of your classes. The system will automatically send it out at the right time with the right information for each family in your club.

End of Session Reminders:

When a session ends, your inbox is likely to be flooded with questions. An automated end-of-session email with a built-in satisfaction survey serves the dual purpose of saving time and providing valuable feedback for continuous improvement. Include a convenient link to register for the next session to streamline the process.

Purchase Confirmation:

Go beyond generic confirmation emails. Personalize your communication by including an invoice, FAQs, and informative articles about what to expect in the upcoming session. Learn more about creating effective purchase confirmation emails.

Waitlist Automation for Cheer Clubs

Managing your Cheer Club waitlists effectively is crucial for ensuring no opportunity is missed in filling every available slot.

With Activity Messenger, the waitlist process is streamlined through automated, personalized notifications via email or SMS. As soon as a spot opens up, waitlisted parents receive an Email & SMS message with a direct registration link, making the entire experience seamless.

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Automation doesn’t mean you lose the personal touch. In fact, it gives you more time to engage with your cheer community in meaningful ways. Implement these automated tasks and watch your operational efficiency skyrocket and your club management improve one automated step at a time.

11- Marketing tools for Cheerleading clubs

Email Marketing (Beyond Mailchimp):

Forget struggling with generic email marketing tools. Your cheerleading club deserves a platform that adds a personal touch to each newsletter, turning them into engaging experiences that reflect your club’s unique spirit and energy.

Cheerleading Kids Party Marketing Automation:

Does your cheerleading club also host birthday parties? Then you can’t miss out on automated birthday party marketing. Set up emails to automatically trigger a few weeks before the birthdays of your registered athletes. It’s timely, thoughtful and a great way to increase revenue. A triple win!

Drip Campaigns for Cheers

Building lasting relationships with your Cheer families is critical. With Activity Messenger, you can create automated drip campaigns that nurture leads and turn them into engaged members. Whether it’s a series of introductory emails or enticing offers, our platform keeps your audience engaged and eager to join.

Free Trial Workflow:

Welcoming new potential athletes and their families and making sure they have a fantastic experience is key. Activity Messenger’s free trial workflow streamlines this process. Create an engaging onboarding experience that demonstrates the benefits of your club and increases the chances that they’ll see the value your club offers.

Activity Messenger is more than just a Mailchimp alternative; it’s a comprehensive marketing solution tailored for cheerleading clubs. Our platform is designed to simplify your marketing tasks, making email marketing, event promotion, lead nurturing, and onboarding effortless and effective.

How Activity Messenger Stands Out for Cheer Clubs

A Revolutionary Approach to Online Registrations for Cheerleading clubs

Activity Messenger isn’t just another name in the online registration platform space. While it includes all the standard features you’d expect, it goes a step further by seamlessly integrating with your favorite tools like Canva, ChatGPT, Zoom, and Stripe.

We understand the frustration of juggling multiple tools like SurveyMonkey, MailChimp, JotForm, EventBrite, and SmartWaiver. That’s why we’ve created a comprehensive solution that replaces these tools and offers a complete package for all of your cheerleading club’s needs.

Discover how Activity Messenger rises above the rest by reading our detailed comparison of the top 6 cheer club management software options on the market.
Book a demo with us today!

Ready to make the switch? Our onboarding team, comprised of experienced sports and leisure professionals, will guide you through the migration process.

FAQ

What is Cheer Club Management Software?

Cheer Club Management Software is a specialized tool designed to streamline scheduling, communication, staff management, and online registration for cheer clubs. It consolidates all administrative tasks into one efficient platform.

Why use Cheer Club Management Software?

This software is critical to effectively managing your club. It overcomes the challenges of data collection, payment processing and communication that are time-consuming when done manually. By using this software, you can spend more time on strategic management and improving your club’s offerings.

How does Cheer Club Management Software enhance communication?

It facilitates effortless communication between coaches, athletes and parents. Features like bulk SMS, newsletters, and automated messages tailored to each athlete’s profile make it a powerful communication tool.

How does Cheer Club Management Software streamline online registration?

It simplifies the registration process by efficiently processing payments and capturing essential participant information. This makes it easier for athletes and their parents to find and sign up for the right classes, improving the overall experience.

Written by Olivier Rousseau Olivier is a kids sports programs owner who has been operating for over a decade with locations in Montreal, Quebec city & Ottawa. He also helps Gymnastics Club, Swim Schools and Dance Studios streamline their operations. He is the co-founder of Activity Messenger an online registration platform for the sports & leisure industry.

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