How to Create a Membership Registration and Agreement Form

Olivier Rousseau
2 February 2025 2 min read

Efficient membership management is vital for any subscription-based organization. This includes sports clubs, dance studios, gymnastics centers, swim schools, and professional associations. A good membership registration and agreement form makes sign-ups easy. It ensures accurate data, automatic renewals, and easy member communication.

With Activity Messenger, you can create a custom membership form. It will combine payments, digital membership cards, discounts, and automated messages into one solution.

Here’s a detailed guide on using Activity Messenger to manage your memberships better.

Author’s noteOlivier shares tips and tricks he’s learned over the past decade as the owner of a kids’s sports program. Today, as co-founder of Activity Messenger, he helps hundreds of organizations across North America simplify the membership management.

1. Create an online membership form (Drag & Drop)

Activity Messenger provides an intuitive drag-and-drop builder to customize your membership forms exactly the way you need.

Key Features of the Form Builder

  • Customizable form fields – Choose what information you want to collect, from names, emails, and phone numbers to emergency contacts, date of birth, or membership type.
  • Brand integration – Add your logo, colors, using the Canva integration to maintain a professional look.
  • Required vs. optional fields – Make sure you collect essential data while allowing to skip non required questions
  • Conditional logic – Display specific fields based on membership type (e.g., corporate vs. individual memberships).
  • Pre-fill data – If a returning member is renewing, their existing information can auto-fill.

Create an online membership form (Drag & Drop)

How It Helps

🚀 Saves time by eliminating paperwork.
💡 Creates a professional and branded experience.
✅ Ensures you collect all necessary member data upfront.

2. Flexible Membership Options

Every organization has different membership structures, and Activity Messenger allows you to customize membership plans based on your needs.

What You Can Customize in Membership Plans

📆 Duration – Set memberships as monthly, yearly, seasonal, or custom lengths (e.g., a 10-week membership for a sports program).
📌 Membership types – Offer individual, corporate, family, or partnership memberships with different pricing and benefits.
🔄 Automatic renewals – Enable auto-renewal options where members receive a reminder before their membership expires.
📑 Custom agreements – Attach terms and conditions that members must read and accept before completing registration.

Flexible Membership Options

Example

An aquatic center might offer:

  • Individual 12-month memberships
  • Family memberships with discounts for multiple children
  • Corporate memberships for company-sponsored wellness programs

How It Helps

⏳ Reduces admin work with automated renewals.
🔁 Encourages long-term memberships with an easier renewal process.
📋 Provides a clear and structured pricing model for different members.

 

3. Digital Membership Cards

Forget printing physical membership cards—Activity Messenger generates digital membership cards that members can store in their Apple Wallet or Google Wallet.

Features of Digital Membership Cards

📸 Upload a profile photo – Helps verify members at events and facilities.
🎟️ QR Code or barcode – Scan for access control at events, classes, or partner discounts.
💳 Membership details displayed – Shows member name, ID, expiration date, and benefits.

Digital Membership Cards

Example

A Tennis Club issues digital cards that members scan at the front desk to enter the facility. They are also checked in for lessons or court bookings and offered discounts on events and programs. Front desk staff can see all the details (bookings, credits, amount owed, etc.) for that specific member.

How It Helps

📱 Reduces lost or forgotten membership cards.
📊 Makes membership verification instant and simple.
💡 Encourages member engagement by offering exclusive access to perks.

4. Exclusive Member Benefits and Discounts

With Activity Messenger, you can automatically apply member-only discounts for classes, merchandise, or events.

How to Offer Member Benefits

🎟️ Event discounts – Example: Regular price for an annual gala is $25, but members pay $15.
🛍️ Merchandise perks – Offer 10% off on branded apparel for active members.
🏋️ Priority booking – Members get early access to sign up for popular classes or bookings.
🎁 Coupon codes – Automatically send discount coupons after purchase (e.g., “Sign up for an annual membership and get a free guest pass!”).

Exclusive Member Benefits and Discounts

How It Helps 

✅ Exclusive Member Benefits and Discounts
📈 Encourages upsells and additional purchases.
🏆 Makes membership more interesting with added perks.

5. Membership Management Automation

One of the biggest challenges of membership-based businesses is keeping track of who has an active membership, who needs renewal, and who requires approval. Activity Messenger automates these processes.

Key Automations

🔄 Renewal reminders – Send SMS or email notifications before memberships expire.
📬 Invoice management – Members receive automated invoices after payment.
🛑 Avoid duplicate charges – If a user already has an active membership, the system will not charge them again.
✔️ Pending approval workflows – Some memberships (e.g., professional associations) require admin approval before activation.

Membership Management Automation

Example 

A gymnastics club requires admin approval for competitive team memberships. New applicants sign up, but their membership remains pending until a coach approves.

How It Helps

🚀 Eliminates manual work and reduces human error.
🔄 Ensures members stay active with timely reminders.
📊 Provides real-time insights on membership status.

6. Integrated Email & SMS Communication

Engage with your members directly using targeted SMS and email marketing.

What You Can Do

📢 Send announcements about new programs or promotions.
Schedule renewal reminders to prevent membership lapses.
🎯 Target specific groups (e.g., “Send a message to all corporate members”).
📝 Survey members to collect feedback and improve your offering.

Integrated Email & SMS Communication

Example

A martial arts studio can automatically send an SMS reminder to members who haven’t renewed one week before their expiration date.

How It Helps

💬 Direct engagement with members.
📊 Data-driven marketing based on membership status.
✅ Higher renewal rates through automated follow-ups.

7. Website Integration & Secure Payments

Activity Messenger ensures that your membership process stays within your website, creating a frictionless sign-up experience.

Key Features

🌐 Embed the form directly on your website or use a pop-up registration window.
💳 Secure payment processing via credit cards, bank transfers, Interac e-Transfer or alternative payment methods.
📨 Automated confirmation emails with transaction receipts.

Example

A professional association embeds its membership form on its home page, allowing new members to sign up and pay without leaving the site.

How It Helps

🔗 Keeps users on your website instead of redirecting them elsewhere to finalize the transaction.
💰 Boosts conversion rates by making sign-ups faster and secure.

Why Choose Activity Messenger for Membership Management?

Activity Messenger replaces multiple tools, simplifying your workflow. Instead of using separate software for registration, payments, surveys, and email marketing, you get an all-in-one solution.

✅ Customizable membership registration & agreements
✅ Automated renewals, invoicing, and discounts
✅ Integrated digital membership cards
✅ Targeted email & SMS marketing

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If you would like to learn more, book a demo with one of our experts.

Written by Olivier Rousseau Olivier is a kids sports programs owner who has been operating for over a decade with locations in Montreal, Quebec city & Ottawa. He also helps Gymnastics Club, Swim Schools and Dance Studios streamline their operations. He is the co-founder of Activity Messenger an online registration platform for the sports & leisure industry.

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