Youth sports marketing
Facebook ads for youth sports, measured in paid registrations
We run your Facebook and Instagram ads and send parents straight to a paid registration in Activity Messenger. Fill more programs with the space and staff you already have.
Free 30-minute call with Jonathan, your ads specialist. No commitment.
1-2 → 5-7 birthday parties per weekend at Nex Level Ninja (New Jersey) after moving bookings to Activity Messenger. Read the case study
700+ organizations run on Activity Messenger · Rated 4.8/5 on Capterra
The real problem
Why so many club ads fill so few spots
The problem is rarely Facebook. It’s everything that happens between the ad and the registration.
The ad leads nowhere
It sends parents to your Facebook page or your homepage. They look for where to sign up, then give up.
Everything ends up on the phone
Messages, forms, callbacks. By the time you call back, the parent has already booked somewhere else.
Images that don’t look like you
Stock photos that could be from anywhere. Parents want to see your gym, your coaches and your vibe.
Reports full of clicks and likes
You don’t know how many paid registrations your ads actually brought in.
The method
How it works
Activity Messenger’s ads service is one specialist who creates and runs your Facebook and Instagram ads, connects them to your registration pages and measures results in paid registrations. You approve, we handle the rest.
- 1
Call and season plan
We look at your offers, the spots you need to fill and your key dates: fall, winter break, spring break, summer. Together we pick what to promote first and how much to spend.
- 2
Ads made with your content
We create images and short videos from your real photos and videos. You approve every ad before it goes live.
- 3
Straight to booking
Every ad leads to an Activity Messenger booking page built for that offer. Parents pick their date and pay online, no account to create.
- 4
Weekly tracking and tuning
We track paid registrations and cost per registration, cut what doesn’t work and put more budget behind what does.
Your offers
The spots we help you fill
Every offer gets its own ad, its own booking page and its own automatic follow-ups.
Birthday parties
Fill your weekend slots. Parents pick their date, pay the deposit and send invitations online.
Birthday party bookingTrial classes and intro packs
A simple offer parents pay for online, to turn curious families into members.
Summer and day camps
Summer, school breaks, days off school: campaigns launched at the right time, before parents book somewhere else.
Session registrations
Fall, winter, spring: campaigns to fill the groups that still have room.
Memberships
Ads to bring in new members, and follow-ups for families who have already tried a class.
Events and tickets
Competitions, shows, special nights: tickets sold online and text reminders.
Online ticketingYouth sports marketing for clubs, camps and studios
In Canada and the United States, in English and French.
Gymnastics clubs
Recreational classes, birthday parties, school break camps.
Facebook ads for gymnastics Gymnastics club softwareMartial arts schools
Trial classes, kids programs, memberships.
The difference
Boost your own posts, hire an agency, or go with Activity Messenger?
| Boosting your posts | General marketing agency | Activity Messenger | |
|---|---|---|---|
| The ad leads straight to a registration with payment | Depends | Depends | Yes |
| Results measured in paid registrations | No | Depends | Yes |
| Automatic follow-ups on unfinished bookings | No | Depends | Yes |
| Ads made with your real photos and videos | Yes | Depends | Yes |
| Knows club seasons: fall, school breaks, summer | Depends | Depends | Yes |
| Ads in English and French | Depends | Depends | Yes |
Yes: included. Depends: varies by person or agency. No: not part of it.
Tracking
We measure paid registrations, not likes
The Meta pixel is built into Activity Messenger. When a parent pays for a registration, Meta knows it, and your campaigns learn to find more parents like them.
Meta doesn’t see everything: ad blockers, declined cookies, iPhone privacy settings. That’s why every week we compare its numbers with the real registrations in your Activity Messenger.
- One number that matters: cost per paid registration
- Results by offer: parties, camps, trial classes
- Your data stays in your account
The offer
What’s included
- Strategy and season calendar
- Ad creation: images and short videos made from your content
- Ad copy in English and French
- Ad account, pixel and conversion setup
- Activity Messenger booking pages built for ads
- Ongoing campaign management and optimization
- Automatic follow-ups set up with the Activity Messenger team
- A clear weekly report at first
- Check-in calls with your specialist
How much does it cost?
Two things: a monthly management fee, and your ad budget, paid directly to Meta with your own card. You stay in control of every dollar.
The fee depends on how many offers and locations you promote. You get a clear price after a first call.
Get my free ad planYour specialist
You talk to the person who runs your ads
Jonathan Paquin
Meta ads specialist, Activity Messenger
Jonathan has been running online ads for more than 10 years. He’s the one who runs Activity Messenger’s own Facebook and Instagram campaigns, so he knows the software from the inside. From the first call to the reports, you talk to him. Based in Québec, he works in English and French.
The system behind your ads
Booking pages that already work
Your ads send parents to your Activity Messenger registration pages, on the platform used by 700+ organizations.
Nex Level Ninja automated its birthday party bookings with Activity Messenger: online booking, deposits, payments and invitations. The result: more than $15K in extra revenue a month.
“I vowed I was going to find a great automated system so I would never have to make a birthday party phone call again, and then I found Activity Messenger.”Kelly Denti, owner of Nex Level NinjaRead the case study
Want your ads to land on pages like these?
Let’s plan your next season together: which offer to promote first, what to spend, and where parents will book.
Get my free ad planFAQ
Frequently asked questions
How much does the ads service cost?
Two things: a monthly management fee, and your ad budget, paid directly to Meta with your own card. The fee depends on how many offers and locations you promote. You get a clear price after a first call.
How much should we spend on ads?
It depends on your offers and the season. To properly test an offer, plan at least $15 to $20 a day for a few weeks. Then we adjust based on cost per registration.
Do we need to use Activity Messenger?
The service is built for organizations that use Activity Messenger, because that’s what lets us send parents straight to checkout and measure paid registrations. Not using it yet? We’ll talk about it on the call.
Do you use our own photos and videos?
Yes, that’s the foundation. Parents want to see your space, your coaches and the energy of your club. We start from what you already have (Instagram, Facebook, your phone) and tell you what to film if something’s missing. We only use content you have the right to publish.
Do I approve the ads before they go live?
Yes. You see every new ad before it runs.
How long before we see results?
Ads can be live a few days after we get your content and access. The first weeks are for learning: we keep what brings registrations and cut the rest. For summer camps, the best time to start is in winter.
Who owns the ad account and the data?
You do. The ads run in your own Meta ad account and registrations land in your Activity Messenger. If you stop, everything stays with you.
We already boost our posts. Why do it differently?
Boosting a post means paying for more visibility. A real campaign targets the right parents, takes them straight to registration and learns from payments. That’s what brings the cost per registration down.
What about parents who start a booking but don’t finish?
Activity Messenger can send them an automatic reminder. We set it up with the Activity Messenger team when your ads launch, so those registrations don’t slip away.
Are you a Facebook ads agency?
This is Activity Messenger’s own Facebook and Instagram ads service. You get what a good agency offers (strategy, creative, management, reports), with one difference: your ads plug straight into your registrations and payments, in English, French or both.
How much of our team’s time does it take?
Mostly at the start: a first call, your account access, and your photos and videos. After that, a few minutes a week to approve new ads.
What reports will I get?
A simple report every week at first: paid registrations, cost per registration, best ads and next steps. Once things are running smoothly, we move to every two weeks, then monthly.
Get your free ad plan
Leave your details, then pick a time for a free 30-minute call with Jonathan. You’ll leave with a plan for your next season, even if we don’t end up working together.
- A plan for your next season: first offer, daily budget, audience and tracking
- Your ad account and data stay yours
- You approve every ad before it runs
- Free 30-minute video call, no obligation
4.8/5 from 70+ reviews on Capterra