7 Ways Your Registration Software Can Help Increase Revenue

If you’re reading this you most likely have a registration software. A software that helps you collect online registration. Which is pretty cool. But is you software actively helping you create and generate revenue or has it become a simple necessity in a world were most purchases are now made online.

In this article we’ll discuss 7 ways a registration software can (and should) help increase your revenue:

1. Mobile-First Experience
2. Integrated Email Marketing
3. Conversion Rate Tracking
4. Retarget Abandoned Forms
5. Integrated and Branded Registration Process
6. No Account Creation
7. Segment Lists Based on Registration Status

Mobile-First Experience

Most registration software is mobile optimized. This means that they have taken the registration process from a desktop and optimized it for mobile. This may sound good, but it also means that it was not designed for a mobile experience. A registration software like Activity Messenger that is designed for mobile will recreate the registration experience to make it mobile native.

With a significant number of users registering and paying for activities on mobile devices, a mobile-first registration form is essential.

• Responsive design: Ensure forms adapt to different screen sizes for optimal usability.
• Speed optimization: Mobile users expect fast load times; optimize images and minimize form fields to improve performance.
• Conditional logic: If you offer many options for classes or services, you’ll want to use conditional logic to guide your customers, rather than displaying everything you offer on a small mobile screen.

Actionable Tips:

• Responsive Design: Ensure your registration forms are mobile-responsive and adapt to different screen sizes.
• Simplify Form Fields: Keep the number of required fields to a minimum for easier mobile input.
• Use Mobile-Friendly Inputs: Utilize input types like date pickers, dropdowns, and autofill to enhance usability.
• Test on Multiple Devices: Regularly test your forms on various smartphones and tablets to identify and fix issues.

Integrated Email Marketing

Your online registration software should offer email marketing tools instead of integrating other newsletter tools like Mailchimp.

Sure, this will help you save a few extra bucks a month, but the main reason is that the data will all be in one tool allowing you to make much better decisions as to when and what to send to improve conversion rates.

Email marketing is still one of the greatest ways to increase revenue for small businesses, especially in the world of services that require online registration. But I’ve met so many business owners who have simply decided not to build and grow a newsletter due to lack of time, having to learn another software and the costs associated with it.

Modern online registration software should allow you to build and grow a newsletter to increase subscriptions. By automatically adding registrants to your mailing list, you can nurture leads with personalized content, updates and promotions. This ongoing engagement keeps your brand top of mind and encourages repeat business.

Actionable Tips:

• Automate Welcome Emails: Set up automatic welcome emails to new registrants, thanking them and providing next steps or useful resources.
• Segment Your Audience: Use data collected during registration to segment your email list based on interests, demographics, or behavior.
• Personalize Communication: Address recipients by name and tailor content to their preferences to increase engagement rates.
• Schedule Regular Updates: Keep your audience informed with newsletters, event reminders, or exclusive offers.

Conversion Rate Tracking

So you’ve created an amazing marketing plan for your business, posted the best Instagram posts, and are running some really cool ads. That’s great, and it’s helping you make more money. But do you have the information to optimize? What is your conversion rate? How many people drop off right before entering their credit card information. With most registration software, you have no idea. But conversion tracking is such important information for you to test and track the efficiency of your marketing.

You’ll want a registration software offers:

• Analytics: Your software should provide analytics tools to monitor user flow and drop-off points.
• A/B testing: Experiment with form layouts, fields, and calls-to-action to optimize for higher conversions.
• Conversion rate: You should be able to determine and compare conversion rates by calculating the number of registrations divided by the number of views.
• Ability to track abandoned forms: This is the ability to track how many people get to the billing and payment section, but abandon before making a purchase.

Retarget Abandoned Forms

Not all users will complete the registration on their first attempt. Retargeting those who abandon forms can recover potential revenue. Retargeting abandoned registration forms is a powerful strategy to help recover potential customers.

Why Retarget Abandoned Registration Forms?

• Recover Lost Opportunities: Users who abandon registration forms have already shown interest in your product or service. Retargeting gives you a second chance to convert these warm leads.
• Identify Pain Points: Analyzing why users abandon forms helps you pinpoint obstacles in your registration process, allowing you to improve the user experience.
• Increase ROI on Marketing Efforts: You’ve already invested resources to bring users to your site. Retargeting maximizes this investment by converting more visitors into customers.

A modern registration software allows you to:

1. Filter People Who Have Abandoned Registration
2. Implement Automated Reminder Emails/SMS
3. Offer Incentives to Complete Registration

Integrated and Branded Registration Process

We’ve all had the experience of visiting a beautiful website for a site we’re interested in, only to be redirected to outdated registration software (that looks nothing like the original website) as soon as we click on register. This is usually followed by a clunky interface that requires us to create an account on a software platform we’ve never heard of. We’re a long way from the seamless experience of registering without leaving the small business website and a modern, mobile-first process for completing a registration.

Consistency from initial customer interest to final registration builds trust. Hosting the registration process on your own Web site with full branding control ensures a seamless user experience.

Actionable Tips:

• Embed Registration Forms Directly: Use your registration software’s embedding capabilities to keep users on your site.
• Maintain Brand Consistency: Align fonts, colors, logos, and messaging with your overall brand identity.
• Simplify Navigation: Remove unnecessary steps or redirects that could confuse or frustrate users.
• Highlight Security Measures: Display SSL certificates or trust badges to assure users their information is safe.

No Account Creation

Creating yet another account is a hassle that most people would rather avoid, especially when it comes to one-time transactions like signing up for a dance class or swimming lessons.

By allowing users to register without requiring them to create an account, you simplify the process and reduce the time and effort required to complete the registration.

Some of the benefits of eliminating mandatory account creation

• Reduce registration and payment friction: By removing this unnecessary barrier for new clients, they are more likely to complete the registration process
• Access valuable user data: Even without accounts, you can collect rich user data that can be used for personalization and targeted marketing campaigns.
• Leverage auto-fill capabilities: Users can take advantage of their mobile device’s auto-fill capabilities, making the registration process faster which is great for busy parents.
• Secure access with 2FA: Returning users can still log in securely with two-factor authentication.

Segment Lists Based on Registration Status

Segmenting your audience is a powerful marketing strategy that helps you deliver personalized messages to specific groups based on their interactions with your brand and past or current registrations. Segmentation helps increase the likelihood of conversion, reduce your unsubscribe rate, and improve customer engagement.

Why Segmenting is Important

• Increased Relevance: Personalized messages resonate more with recipients, leading to higher engagement rates.
• Efficient Resource Allocation: Focus your marketing efforts where they are most likely to yield results by reaching out the right way and at the right time in the customer journey
• Improved Customer Experience: By addressing specific needs and concerns, you build stronger relationships with your audience.

Actionable Tips:

• Clearly define segments: Create segments such as new registrants, active customers, lost customers, and prospects.
• Customize communications: Tailor your messaging to each segment to address their specific needs at the right time.
• Analyze behavioral data: Use data such as past purchases or event attendance to improve your segmentation over time.
• Monitor engagement metrics: Track open rates, click-through rates, and conversions for each segment to further refine your approach.

Conclusion

Your registration software should not simply help you take online registrations for your classes, activities or services. It should simplify the process on mobile and offer all the marketing features you need to not only collect registrations, but also increase conversions and improve your bottom line.

Task automation, full branding control and conversion rate data can significantly improve the number of registrations you receive and save you time.

If your current solution lacks some or all of these capabilities, it may be time to look at a modern registration platform like Activity Messenger.

To book an introductory call with an Activity Messenger expert, click here.