In this article, we’ll discuss how to create email marketing and newsletter campaigns tailored for soccer clubs or a soccer academy. Our goal is to help you enhance your online marketing efforts to attract more soccer players to your Academy, programs or private lessons.
We’ll cover how to:
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Activity Messenger is also a Modern Soccer Management Platform for clubs and academies across the US and Canada.
Newsletters at your soccer academy aren’t just about announcing events or promoting your best offers; they’re a way to connect with potential clients. With Activity Messenger, you can easily drag and drop content blocks to create your newsletter and enhance your marketing campaigns. Thanks to our integration with Canva, you can ensure all your communications stay on brand.
Creating your newsletter is a simple three-step process:
Email marketing continues to be important for soccer clubs with every dollar spent on email marketing, clubs can expect an average return of $42. That’s an incredible ROI that will help you keep your soccer camps and clinics full and increase the number of players at your soccer club or academy.
Let’s look at how we can optimize a soccer academy’s email marketing strategies with actionable insights from our experience in the last 10 years.
📌 Pro Tip: One of our marketing strategies is to temporarily unsubscribe attendees who have already registered for an upcoming session from certain marketing emails. So once they have registered, our customers receive fewer marketing emails. It works well, as we’ve seen increased open rates and decreased unsubscribes.
Email communication for your soccer academy goes beyond simply increasing bookings, registrations, and new memberships. Parents and players expect engaging and informative content. Here are some ideas to enhance your outreach efforts before and during the various seasons.
Looking for a modern soccer management software? Here is a list of the Best Soccer Management Software on the market.
Affordability is key when choosing email marketing tools for Soccer Clubs or a Soccer Academy..
Activity Messenger can do much more than help with email marketing and newsletters at your Soccer Academy
Here’s how:
How to start a soccer academy
Soccer coach application form
16 Best Soccer Quotes
How to sell tickets for Soccer Tournaments
Soccer player evaluation form (with template)
How to create a registration form for soccer programs
What should be the primary goal of a soccer academy newsletter? The goal is to keep players and your community informed of academy activities, promote upcoming events, and foster a sense of community. It’s also an excellent tool for recruiting new members and families.
How often should we send out our soccer academy newsletter? Monthly newsletters are standard, but frequency may increase during busy seasons or special events like local soccer tournaments. It’s important to maintain regular communication without overwhelming your subscribers.
What type of content is most engaging for soccer academy newsletters? Include match recaps, player profiles, upcoming tournaments, training tips, and social event announcements. Varied content keeps the newsletter interesting and relevant for all members.
What email marketing tool can be used to create and distribute our newsletter to our soccer academy members? Platforms like Activity Messenger and Mailchimp offer easy-to-use design tools and efficient distribution capabilities, making it easy to create and send newsletters.
How can we measure the success of our soccer academy newsletter? Track open and click-through rates, monitor direct feedback from subscribers, and pay attention to the growth in subscriber numbers to assess the impact of your newsletter.
