Bulk SMS for Martial Arts Schools
We’ll discuss:
How Mass texting can help communications
Simple communication is crucial for martial arts schools, especially for urgent updates like class cancellations. SMS is the best way to make sure important messages are seen immediately by members. With a 98% open rate, text messages reach members instantly, unlike emails or phone calls, which may go unnoticed.SMS messaging can also be a great tool for marketing your programs or memberships.
Examples of Use Cases:
- Class Cancellations: Quickly inform students and parents about last-minute cancellations.
- Schedule Changes: Update staff and participants on any adjustments to class or open mat schedules.
- Surveys: Collect feedback from clients about their experience at your dojo with SMS surveys.
- Start of Session Reminders: Send reminders a few days before a class or clinic, including all relevant details to prepare students and parents.

📌 Pro Tip: Clients prefer SMS for urgent and important communications because it delivers messages instantly and directly to their phones. When we started sending text messages to families about schedule changes or last-minute cancellations, we saw a huge decrease in unhappy customers because they got the message right away and no one ended up showing up to an empty room.
How to send bulk SMS to your participants
In Activity Messenger, go to the Communications tab and click the New Message button. This will take you to the Communication Portal, where you can choose the best method to reach your students or participants.
Select SMS for non-marketing messages:
Select SMS for urgent, non-marketing communications. For example, if you need to cancel a martial arts class at the last minute, SMS is the most effective option.
Choose your recipients:
You can select recipients from your class lists or create a custom group. For example, if you need to cancel a martial arts class, select all students who have signed up for that particular class.
Send or schedule the message:
Draft your message using mail merge, such as the parent’s or student’s name for a personalized touch. Click “Send” to send the text message to your recipients.

Sending Text messages to both Parents
When sending a bulk SMS, select the appropriate class or participant list.
For urgent updates, like last-minute cancellations for kids’ martial arts classes, it’s essential to notify both parents.
In cases where parents are separated, one may be responsible for drop-offs or pick-ups. To ensure everyone involved is informed, make sure the message is sent to both parents.
Why Notify Both Parents:
- Shared Responsibility: In separated families, it’s important that both parents are aware of schedule changes to prevent misunderstandings.
- Increased Visibility: By sending the notification to both parents, you increase the chances that one of them will see your message and take immediate action.

Why use bulk SMS for your Martial Arts Dojo
Mass texting is an invaluable tool for martial arts schools. It allows for quick, efficient communication, ensuring that your students and their parents are always informed. Embracing bulk SMS for communications strengthens client relationships and overall satisfaction.
Activity Messenger allows you to simplify your online registration process with fully customizable registration forms.
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