How to Improve Your Online Registration by Making It Mobile-First (Not Just Mobile-Friendly)

28 min · Olivier Rousseau & William Rochford · Feb 4, 2026

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About this episode

Most parents register for activities on their phones, yet many registration forms were built for a desktop and only patched to work on mobile. Every extra scroll and confusing step is a chance to lose a family. In this episode, Olivier Rousseau and William Rochford explain how to make online registration mobile-first: using conditional logic so parents only see relevant classes, keeping registration on your own website, sending confirmation emails that answer questions, running smarter waitlists and registration reminders, using newsletters to drive sign-ups, and testing the experience on your own phone.

What we discuss

Using conditional logic so parents only see relevant classes What should happen right after someone registers Lessons from e-commerce Personalizing messages with placeholders and mail merge Confirmation emails that help both parents and admins Keeping registration on your own website Smarter waitlists and registration reminders Newsletters that drive sign-ups Testing the mobile experience yourself Resources mentioned Best Class Management Software? 6 Must-Have Features Before You Buy 8 Powerful Automations to Save Time and Grow Your Activity Business Activity Messenger online registration Activity Messenger website builder Activity Messenger email marketing Book a free demo of Activity Messenger Follow Olivier on LinkedIn About the hosts Olivier Rousseau co-founded Activity Messenger after spending 13 years running a kids' sports program that served 4,000 families. William Rochford is Activity Messenger's product expert. Want to share your story or ask a question? Email olivier@activitymessenger.com.

Full episode transcript

Read the full transcript

Intro[0:00] Ladies and gentlemen, welcome back to the AMplify podcast. I'm your host Will and I'm here with Oli. And today we're talking about how to improve your online registration by essentially making them mobile first and not just mobile friendly. So stick around. It's going to be a fun one. Hey Oli, how's it going? Pretty good. yourself. Yes. Pretty good. Pretty good. I'm excited for today's topic. I think it's a game changer. Yeah. We're talking about mobile first rather[0:38] than mobile friendly registrations. Why is that important? Because everybody wants to register on their phone nowadays. Almost. Um, so I might push back on you there. I I don't think everybody wants necessarily. I think everyone just lives on their phone. Yeah, I think that's that's a really good point. And especially if you're in the sports and leisure industry and you're working with young parents for summer camps, swim school, swim lessons, you know, gymnastics club, uh they're on their phone all the time and they[1:06] purchase everything on their phone, right? So, a lot of times when we get into a registration process, there's a lot of complexity. It's not as simple as, you know, buying a book on on on Amazon. There's a lot more questions and all that kind of stuff, waivers and all that stuff. So it could be very overwhelming on a very small screen and a lot of the platforms out there are a bit older. So they designed everything for the computer and then they said, "Oh, let's make it mobile friendly, right?" Which in a sense works.[1:37] Sometimes it doesn't. I've had people tell me it's not even possible to register on the phone or it's extremely extremely difficult. I've heard that before. But you know, I think we're in an age where there's so many people registering on their phone that we need to make it mobile first. Yeah, absolutely.Conditional Logic[1:51] To simplify that process. So, how do we what are some of the ways that we simplify that process through the phone? What are some of the pain points that people experience when they're registering on the phone? First thing that comes to my mind is the endless scroll of classes. 100%. Finding your class, you know, on a on a computer when you have all the options makes sense. On a phone, it's a lot a lot harder. Um, so I think that one thing you want to be doing is building in conditional logic. So you want to personalize a registration[2:22] experience to every single family or your participant coming in on your on your form, right? And you want them to be able to search for the perfect class in the way they want to search it. Right. So essentially what you're saying is you're not showing the same collection of classes to every client. You're showing a a curated Exactly. list. And even I would argue don't even show a class before they start you know selecting options. Right. Yes. Because a lot of times you'll see all[2:49] the classes and then maybe you can add filters and stuff like that. So the way we recommend or what we're seeing that people are doing is to have this conditional logic where people people can select options and those options will be based on your organization. So very customized to your organization. For example um what type of class are you looking for? Is it gymnastics? Is it tumbling? Is it parkour? for example, what age are your children, right? Are they 2, five, whatever it is, uh what day of the week, maybe what week for summer camp. So, you want to design[3:20] that experience based on a phone on reproducing a phone call. So, if you had a gym, you were the gym owner and I'm like, I want to call and I want to register my, you know, my two kids. You would, what what questions would you ask me, right? You'd ask me, how old is your child? What level are they in? What day of the week are you, you know, what time? All that kind of stuff. Yeah. So, let's bring that to a smartphone and have them click on those things really quickly. And then it's going to filter out every[3:46] other option for other ages, for other days out of the equation and just give them what they're looking for. So, if I have a 12-year-old gymnastics athlete, I'm not even going to propose to them that 18 plus class. Exactly. Makes sense. Yeah. It just makes perfect. But on the reverse as well, let's say you're uh a municipality that's offering, you know, leisure activities to your citizens. Maybe they're going to come in and be like, I only want to see[4:08] the classes on Tuesdays and Thursdays cuz I can't the rest the other day. I'm looking for an activity, so I don't even care what activity. Or maybe somebody's going to come in and like, no, I want chess only. So they can click on chess and it's only going to show them that, right? So those variabilities are going to work based on what they select and it's really going to get them really quickly to the exact class. Um, and then they can click on register and then go through the rest of the process instead of spending so much time creating an[4:31] account, finding their class and then saying, you know what, I'll just do it when I get home and then we know what happens. They they don't. Right. Exactly. So, in a sense, what we're doing is we're not only making it easier on a mobile phone, but at the same time, it's what we can call a customer centric form. Yeah. Which means that we're really simplifying the process for the person registering. Exactly. That's great. It's it's a bit like[4:56] taking an in-person registration. That's how I like to see it, right? So, you want by their clicks, you're going to do it as if they were in front of you doing it like we used to 30 years, you know, a few years ago before the internet kind of registration happened. That was how it was done. It was super customer-centric, not scalable at all, obviously, right? And then we came into these platforms that had a you know, very square kind of situation where it's like this are the questions, these this is the order you need to create an account, all that kind[5:20] of stuff. and it was great on the desktop and it was great to get everybody online, but then now we merging to a time where it's on a phone and we got to go back to that personalization but bringing in all the good stuff of online registration, right? So, it's kind of the the mix of both because we're on a small smallerPromotional Content[5:37] screen. This episode is sponsored by Activity Messenger, an online registration software I helped build after spending more than a decade managing kids sports programs and dealing with outdated, disconnected tools that slow everything down. I know the frustration of using a bunch of old tools that don't sync, don't scale, and definitely don't make life easier. Activity Messenger is built to fix that. Our goal is to be your all-in-one operating system, modern, mobile first, and to simplify your entire workflow. Want to check it out? Visit activitymessenger.com to[6:10] book your free demo. Now, let's get back to the show. And then there's the wholeWhat Happens After Registration[6:16] aspect of once the person registers, what happens next? Is it dead silence for three months until the class starts? [snorts] Great point. And that's that's another thing too is like and you'll I always like to go back to when you purchase something online. Let's say you purchase, you know, a table, right? You go in, you get a nice confirmation email. It's probably going to give you all the next steps. Then you'll probably get a text reminding you that they're going to deliver on this specific date. And then even, you know,[6:44] when it is delivered. Yeah. And then 30 Yeah. When it's delivered, we delivered it. It's there. So there's this whole process that we'll see it a lot of times in e-commerce. Yeah. Uh but I I've seen a lot of platforms or organizations not be able to reproduce that in the sports and leisure industry. But what I'm I'm thing that I'm seeing is that people are now expecting it. A few years back it was like a nice to have to have these automated communications. Now it's like you're kind of if you're not doing it, I feel you're you're you're not you know[7:11] people are expecting it. Right. Exactly. And and you mentioned e-commerce. I think probably theLearn from E-commerce[7:17] practices of e-commerce have a lot to to teach uh in terms of the sports and leisure industry. I I don't know why I it feels like a maybe it's a personal kind of uh I don't know if it's right or not, but it feels like maybe we're a little bit less advanced. We're more focused on the people and because it's a physical thing and there's maybe, you know, in e-commerce we're aiming for like thousands of clients. That's not the case in sports and leisure. And so I feel like maybe we've neglected a little bit of that e-commerce side and we can really use it to automate a whole bunch[7:52] of processes. Yeah. And I think it's just there's more complexity, right? Exactly. All the like the platforms are, you know, you have to do like specific receipts, reimbursements obviously like in e-commerce, but also attendance lists, reminders, change of location. There's a bunch of things that are that are very difficult to kind of touch there. But one thing that I see as well is that a lot of the platforms will give you a very generic confirmation email. It's not branded. Doesn't look like your your your confirmation. They give you[8:20] the invoice and that's it. Now that confirmation email is like extremely important. So they go through the process of registering, but then that confirmation email is like the first kind of interaction they have with your business, right, for a new client. Yeah. And it's it's it's open rates are like at 80 90%, right? So, it's like a crazy level of open rate and it's a great time to give information and reassure your clients that they're made they made the right the decision. They registered their child in the right program. What I[8:47] like to add in those are frequently asked questions, FAQs. Yeah. Uh personalization like with placeholders, you know, really specific to the date, time, and all that stuff. Yeah. I love to reassure people with blog articles, maybe how to, you know, how to prepare for your first swim class. Like that's a stressful moment as a parent. You've been there. I've been there. It's like first child going to swim class like, you know, what do I do going to do? Is he going to listen? Is it going[9:06] to be what do I need to bring? Exactly. So, having all that packed in there is going to be really important. And for those more stressed new clients, they're going to get that information. And it's going to help you reduce, you know, buyer's remorse, which is, you know, kind of a term saying like when you purchase something, once you made the payment, you're like, did I make the right decision? And we've all been there like, h, is this the right decision? Is it not? Well, if that first email coming[9:30] in is so clear and gives, you know, helps the client, it has so much value. reassuring, gets you excited for the activity, reduces all that stress. Yeah.Placeholders & Mail Merge[9:40] Yeah. It's great. And you mentioned really, really quickly placeholders, but I think it deserves to be said. One thing that's so great about a a platform that combines the messaging aspect with the registration aspect is that we have incredible placeholders. Yeah. That can be placed in emails. And how much time can that save? You know, you can have a form with, I don't know, 70 different classes on it, but your email, which is just one standard sort of template, will be able to communicate[10:10] exactly which class exactly every registrant has has registered to. Yeah, that's huge. And the placeholder, I think for some people might be called mail merge that we that we kind of call, but the ability to automate the mail merge based on the registration to kind of personalize the whole experience is is incredible. And I like to also think about it the next steps. That's one big thing is like I you you've probably registered your child in something you registered them in February and then no[10:32] news until you know the camp that starts in June and you're like either you're forgetting all the details or you're like you and I've had that in the past when I didn't have an automation for for my sports and leisure business was like am I registered like three months later am I did I do it right like the class are filling up there's just this so having a confirmation email that tells them here are the next steps we're going to have a like online you know parent kind of video going out like in April you'll get an email for that. And then[10:57] two weeks before your programs, we're going to send you the parent guide and what to bring, you know, and just any more details that that you'll need to know. Just kind of reassuring and telling them what's going to happen. A a bit like you would say in the e-commerce, you would see that like, hey, you're going to get here's, you know, follow your delivery. You're going to get a a phone call half an hour before and all that kind of stuff, right? So, it's kind of projecting the next steps. It's the first step, but you got to also tell[11:21] them what's coming next, right? And I think that's such an important thing to talk about when we talk about the service uh because that really [clears throat] is part of serving the customer. Yeah. You know, to to to give to understand their entire journey. Yeah. And to sort of take their hand across the entire journey, you know, so you get a two-month, let's say your activity is booked six months in advance. Well, you get like a four month[11:44] reminder reminder and maybe an article, something interesting that has to do with your activity that you can share with the person. get them hyped up, get them ready. Yeah, there's so much we can do. So much you can do. And the other aspectConfirmation Emails for Admins[11:56] is like now we're talking client, right? We're saying these are amazing things for clients. As an admin, if you have a really good confirmation email with I would I would say add the four or five most frequently asked questions post purchase. What do you get after purchase? Do I need to bring a water bottle? You know, when am I going to get my t-shirt that was purchased? Right? What's the sizing? whatever questions you get all the time and your your admin will know exactly which ones are it's always the same ones. Answer them there.[12:24] You'll reassure the person right away and you'll, you know, your support will go down a lot because people will have those questions or when they do ask questions, they'll have more context. So instead of having a thread of emails of support or helping the client, they'll be like, "Hey, in the email you mentioned this and that. I need more details." And then you can answer within one email and it'll save a lot of time on that end. So yeah, absolutely. It'll reduce the emails, the phone calls. Exactly. all of that stuff.[12:48] Let's backtrack a tiny little bit and goKeep Registrations on Your Website[12:51] back to the client who's registering online. Yeah. And so now, you know, they've gone through all the choice of classes. This may have taken some time. They finally choose the class that they want and then they're presented with a screen that looks entirely different. Yeah. That tells them to create an account and a new password. Yeah. And that can't be good. No. Yeah. That's one of the one of the things that you you see a lot again in[13:21] in the sports and leisure industry. You have like this really nice website. You you made a really nice Facebook ad. So sharp and then everything looks great and your client is, you know, potential client is super excited to register and they click on register and then it takes them away to sometimes very old software that looks like it comes out of the '90s. Ask them to create an account. It your branding is not there. Your colors are not there. And that's the last time that's the worst time to lose a client when they're[13:47] like, I want to pay and they're on the verge. They're on the verge like I got this. You you sold me. Click register and then you go there. And that for me is is is a terrible experience, especially nowadays with, you know, security issues and all that kind of stuff. People are are not sure about that. And then so and then you have to create an account again. So I think that's one of the biggest things on how you can improve your online registration would be to keep everything on your website. When they click, it's embedded on your website. and the[14:10] branding from the confirmation email to your Facebook uh post, everything is the same colors, right? I think that that gives confidence and it makes it a lot more seamless and you won't have people dropping out and be like where am I now? Absolutely. And it's not only the suspicion like definitely there's security concerns and you know you you have to trust every website that you're on, right? Uh but so there's that but there's also the aspect of uh just like not having the time when when I'm presented with create a password very often[14:42] that's the part that's exactly the moment where I say I'm going to do this later. Exactly. Yeah. Yeah. [laughter] And and that's what you want to remove. But the the the the part where it's a bit trickier because you know you could see a lot signing in as a guest and all that kind of stuff and in e-commerce uh and they're putting more and more in that because I'm the same. I don't want to create another account is that you in the context of the sports[15:02] and leisure industry there's a lot of information you're going to collect right um so what but what you want to do is not have them say create an account I've even seen some people have to create an account before seeing the classes offered right and it's just like you want to get them excited so first thing is on your form you want to get them excited to find the classes but you want them to fill out a form like they would on any form so think of it of a Google form with all the[15:26] features of a class management software right So everything is as simple as a Google form in the order that you want, right? You drag and drop, you put everything in the order you want and then people go in, they find the class, they get excited, and then they fill out the waiver, they upload whatever you need from from them um without having to create an account. Yep. That being said, I know a lot of admins would be like, "Ah, we need an account. We need a client portal." Yeah.[15:49] And it is true. People need to go and see their their their schedule. They need to go, you know, maybe change their credit card number, maybe uh see their all the bills that they have. This is exactly. So, the way we recommend it being built is remove the password, but like you've all seen somewhere, two-factor authentication, right? So, put in your email, your phone number, you get a six-digit code, and then you're you're connected to your account. So, as a returning client, super easy easy to log in. There's no password, all[16:14] that stuff. And as a first-time client, you don't feel like you have to create an account. You're just filling out a form and the experience is completely different. You don't have that uh you're just like, "Oh, I just fill out the the information." You fill out the information, you click next, and then you're presented with an invoice. Exactly. A payment page. Exactly. And I think that's you want to make that as seamless, especially for new clients. So, a new client, you want[16:37] them to see your nice ad, stay on your website, don't have to create a um a a password or account and easily find a class within a few seconds with the with the customization. Yeah. So really with this mobile first uh customer centric approach what we're doing is we're we're integrating all the complexity of a registration for you know a sports and leisure activity because there is a lot you know you on the part you need a lot of information on the part of the participants sometimes you need sensitive information that you need to[17:06] encrypt and stuff so you need a whole bunch of stuff and so we're integrating all that complexity not to mention the organization's rules there could be all kinds of different rules for pricing and different things like restrictions that they need to put on age, on gender, on this. There's a whole bunch of stuff like that. So, we're integrating all that with the seamlessness of an e-com experience to basically get you from registration to confirmed payment into your attendance list all in like one shot.[17:37] Exactly. And that sounds like best practice to me. Exactly. And that that but it but it it's it sounds, you know, when you explain it like that, it looks it looks really nice. It sounds but it's it's actually there's a lot of complexity behind that. And the reason the what you want to be able to do and again a lot of those softwares they put you in a box right you have to fit in your your dance studio your gymnastics club into these parameters right versus having an approach that's more[18:02] customer-centric where it's like hey you actually adapt the software to your business rules right and so you know for example Activity Messenger we have you know over 500 clients you wouldn't see one registration that is the same because people are going to ask questions in different orders They're going to have different age groups, all that kind of stuff. It's going to be very uh very different, right? Versus another software, it's like here this you got to create an account and then[18:26] you got to show these questions and you can toggle certain things on and off, but you don't have like the freedom of really recreating that personalized experience for your needs and your client's needs because everybody's different, right? And I think nowadays that customization is really important. Yeah. And it's not only what you present on the form, it's all of those all of those class rules, those registration rules, those those mechanics, those behind the scene mechanics that have to be in place. Yeah.[18:51] Otherwise, nothing works. So, umSmarter Waitlists[18:56] there's there's there's all that. So, we're talking a lot about how to simplify the process for the client, the person registering, which of course obviously is going to simplify things for the admin, too. We're automating a whole bunch of stuff. we're making things a lot simpler. Uh we're we're aggregating information data so that it's already automatically aggregated. But then there's a whole question also of waitlists. So maybe talk a little bit about how what are some of the the difficult[19:27] things with online waitlists and how can we improve that process. I think waitlists are extremely important because you want to offer those spots, right? A lot of you people listening, you know, if you're in a sports and leisure industry, it's popular. You got classes that fill out. People want to be added to a waitlist. Um, and a lot of software will offer that. A lot of options offer that. But one thing that, you know, sometimes it's forgotten is the fact that I used to do it as well and they get an email, right? And getting an email is just[19:54] you're going to miss it. You're not going to get it, you know. So, what you want to be doing is automating an SMS. So, when a spot opens up, you send a text automatically to that parent where they have x number of hours to sign up. So, first of all, just because it's a text, you'll get more people. So, right there, you're not losing you're losing money there. And in that text, you want to give them an option to say, "I don't want the spot anymore because that happens a lot of times when they click on that, right?"[20:16] Opens up the spot right away immediately. So, the next person can register or it's open up to the public. And that's important because if you have one person on the wait list, you give them 24 hours to register and the class is in 3 days and they don't want the spot. If they get an email, they might disregard the email. And if they don't have an option to opt out of that spot, then you can't open up, you know, to people and you you can lose some some registrants there. And you know, if it's 10 or 15 registrants per session, we can talk about 40 to 50 people a year,[20:40] you know, put that at 200 bucks, you know, a registration. We're talking a lot of money lost. Oh, yeah. Because it's not, you know, appropriately kind of automated. Yeah. To And we're talking about like regist these registrations can go through at 1:00 in the morning, 2 in the morning. It's all automatic, right? there's there's none of this running after clients to like oh are you interested I have an open spot and no everything is done in the software[21:03] and and the reverse of that so thenRegistration Reminders[21:05] we're talking about like few days before when a spot opens up but the reverse of that that's super important and I also think it's very important in the registration process is that you might only open your registrations on July 1st for or on let's say August 1st for the fall session right you open up on August 1st what if I'm planning my fall in July apply, right? Cuz that's the time I have and I'm planning all my activities and then I want to register to one of your activities. I don't know the dates. I don't have that information.[21:31] Yeah. And you say it's only going to register in a few weeks. Well, you can only register in a few weeks. Sorry. Well, give them a reminder. Give them an option to just say, "Hey, registration that's not open. Click here, put your email, and it's going to be a specific reminder different than your newsletter if you have one, which I think you should, but and then then you send that right to to people." And that's just an awesome awesome service for for clients. And I would argue those people who put it in,[21:54] text them like they're expecting that. Or actually ask them, do you want a text or an email? Like I would want to make sure like I want my kids signed up in karate and I know the spots go by fast and this is the first time registering. Sure. Give me that that that SMS 24 hours be before, but give me the option of of of be being added to to a a list before it opens up. And it's not only spots go by fast. Some in some situations maybe the spots don't fill up that fast. Exactly. But I'm the type of person, and I'm sure I'm not the[22:19] only one who is prone to forgetting. Like, you know, I'm thinking about karate and it's I don't know, it's the month of May, but karate only opens in August, whatever. Just an example, but I'm the type of person who's going to forget, oh yeah, I have to go there in August and register. So, I want you to send me a reminder like, hey, it's time to register. And that can be very interesting as well to with your competitors. Let's say you're you're saying, "Oh, I like these two camps. They both start registration pretty much at the same time." If you[22:45] send them a a nice reminder with a nice, you know, your logo, all the information, hey, we're opening up, how to get ready, like I'm just like, oh, that company has a service that's really like I can expect the classes are going to be good, too. Right. Because that shows professionalism on your part, right? Very high likelihood I'm choosing that camp. Exactly. Same. For sure. I'm probably not even going back to the other like I forgot which I was just[23:05] looking at them and I'm like, yeah, go, you know. So, Right. Right. Right. So, you talkedNewsletters That Drive Sign-Ups[23:10] about briefly newsletters. You mentioned that. Um, why is a newsletter so important for sports and leisure industry? Yeah. And even why why in the context of how to improve your online registration? It sounds like a weird thing like these two things are not necessarily directly connected, but I do believe they are where I think that you need to have people be able to sign up to a newsletter as they're going through the registration process. Cuz I can go in to a swim school and look at the options there and be like, "Ah, for the fall I[23:39] can't, the schedule's not good." But maybe in the winter the schedule will be different or actually that this schedule will be good in the winter for me. I want them to I want to drop my email. So you can email me, you know, when you open up registrations for the winter. So that's one use case. And the other one is like, well, my kid's not old enough, right? This looks so cool, you know, gymnastics class, but oh, my kid's not old enough. Let me be added to the newsletter. So I keep getting that information, right? And I actually tested that in real life in my old[24:05] business in sports and leisure industry where we added um I for years I didn't do it. My newsletter was only for my current client or saying hey here's the next session all that kind of stuff. And then at some point I was like well let's put it on the website that they can register to be added to this subscribe to the newsletter. I thought I'd get one or two people you know a week or something. Not expecting much but I opened it up during a peak registration period where I was doing Facebook ads. So, I was doing all that stuff and like within 10 days I got over 100 people[24:33] kind of signing up to the newsletter. Wow. And I was just shocked. I was like, I can't believe I haven't been doing this for years. So then I was like, why so many? Right. And then I thought of it. I'm like, oh, some people are coming in. The registration process is again, the time's not right. I'm putting all these ads for like kids sports program, but they might not be. They're like, "Oh, that sounds so cool. My kid's one and a half. They're not old enough, but let me be added so that in a year I get the[24:54] notification, right?" And it just kind of builds that up. And the other thing is if you're especially if you're running Facebook ads, you're paying for ads. So you'll get, you know, maybe $10 gets you one registration, right? Right. But what if $10 got you one regist, you know, cost you 100 bucks, you get 10 registration, but you also got 35 new people to your newsletter. Those people you can now retarget without ads. Yeah. And then so that investment of 100 bucks in Facebook ads[25:19] gets you a lot a lot more because it gets all these people who were just about to leave, you know, to kind of sign up. Yeah. Absolutely. improves your averages. Exactly. And those people are interested. It's not like somebody who signs up for a newsletter of, I don't know, a random clothing company on Facebook. You've seen those. Yeah. You know, you've seen those. [laughter] You know, it's not the same thing. It's[25:39] an activity. It's it's if if I'm signing up to a newsletter for an activity, it means I'm interested in that in that activity. So, what an opportunity too to integrate the lessons of like educational marketing, give them tips on the activity, give them, you know, Yeah. How to find the best summer camp. Keep it top of mind. Yeah. Exactly. And and it always comes back, I mean, to like the idea of like, let's say somebody were to walk in to your store, right? I go to your store and I'm like, "Well, I not ready to purchase right[26:06] now, but can I give you my email and I want you to email me once a month?" Yeah. Until I unsubscribe or until I purchase something, right? Nobody in their right mind would say no. But if you don't have an option on your website that says subscribe to my newsletter, it's essentially what you're saying. you're paying ads. People are coming to your store, they're not ready to purchase, and you're like, I don't want your email. Right. So, it's it for me, it's it's it's kind of a no-brainer to have a newsletter in the sports and[26:31] leisure industry with all the the kind of different ages and all that kind of stuff that can make it that people are not ready to to purchase. Yeah. At least give them the chance. Exactly. [laughter] To say yes.Test the Mobile Experience[26:41] Um, all right. Well, that pretty much covers what we wanted to talk about. Do you have something you want to add? Uh, yeah. The last thing I would say is is mostly to admin administrators who are kind of listening to this or or owners. Um I was in your shoes for for over a decade and I remember I work on my computer because there's so much to do and I very often forgot to try to register on my phone and just understand the process, understand the problems uh that link to the other, you know, from your website and just kind of seeing what it looks[27:11] like on a phone because there might be some of the things we talked about that you can actually implement with your current software. you don't even need to change software, but it's like go through the phone, understand your client's pain because it's a lot easier a lot of times on the on the on your computer. So, I think that's something you have to take the habit of doing and seeing it because we're always on our on computers, you know, when you're at work forms,[27:32] but then the person registering is on their phone. So, I think I think we need to go see what it looks like uh from the phone. So, I think yeah, you know, maybe have some tips that we we talked about today and then go analyze your form and then and then see how how it could be improved. Yeah. So, there's a good closing tip. BeOutro[27:46] like your client. Yeah. And check if your mobile friendly experience is actually mobile first. I love it. All right. Well, we'll see you next time. Thanks for tuning in. Bye. Thanks, Will. Bye.

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