Mass texting for Swim School

Olivier Rousseau
23 January 2024 Swim 2 min read

How to send SMS/text messages for Swim Schools

In this article, we’ll talk about how swim schools can use bulk SMS/text messaging to better communicate with swimmers and families.

Bulk SMS for Swim Schools: Simplifying Communication

  1. How SMS can help communications for Swim School
  2. How to send bulk texting to your Swim community
  3. When to send Text Messages over Email
  4. Marketing vs non-marketing SMS
  5. Sending SMS to both Parents
  6. More tools for Swim Schools

Activity Messenger is a Swim School Software and an alternative to tools like IclassPro, Uplifter and Jackrabbit.

How SMS can help communications for Swim School

Text messaging is an easy and fast way for swim schools to communicate.

Text messages are read faster than emails, which tend to get lost in busy parents inbox.

This is important to consider when sending last minute or important updates such as class cancellations and reminders.

Because texts are opened at a 98% open rate, parents and swimmers will see important messages right away.

How to send bulk texting to your swim community

Sending a text message to your swimmers and their families is simple and can be done in three steps:

  1. Go to the Communications section.
  2. Select the classes or lists of swimmers you wish to communicate with.
  3. Write your message and then send an SMS to all.

How to send bulk texting to your swim community

When to select text message over Email

Should we send an SMS or email when reaching out to swimmers and their families?

The way you choose to communicate depends on what you need to say and how urgent it is.

For swim schools, texting is often a better option over emails in the following cases:

  • Quick updates
  • Getting last-minute waivers signed
  • Sending reminders
  • Follow up with people who haven’t read an important email
  • Remind people about a free trial lesson

Marketing vs non-marketing outreach

Text messages can be either marketing or non-marketing.

For example, a text message about class cancellations due to inclement weather is considered non-marketing.

But a text message to promote registrations for the next session by nature a marketing outreach.

Activity Messenger lets you choose between both everytime you send a message.

That way, people who don’t want marketing texts still get the important updates they need for their swim lesson.

Marketing vs non-marketing outreach for swim schools

Sending Text messages to both Parents for Swim Schools

Texting both parents at the same time is really important in the context of swim lessons.

Families are usually busy with many plans and activities. Some are divorced.

When swim schools text both parents, especially for urgent messages, it helps avoid confusion and frustration as both parents receive the message on time.

More tools for Swim Schools

Activity Messenger helps Swim Schools with more than sending bulk SMS to parents and swimmers.

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FAQ

  1. What is mass texting and how can it benefit a swim school? Mass texting is sending SMS messages to a large group simultaneously. It benefits swim schools by enabling quick, direct communication with students and parents for updates and alerts from their attendance lists
  2. How do swim schools set up a mass texting system? Choose a reliable mass texting service provider or select a swim school software such as Activity Messenger that allows for mass texting from attendance lists.
  3. What types of messages are most effective for mass texting in a swim school? Class schedule changes, weather-related closings, registration deadline reminders, and promotional announcements for upcoming events are usually more effective when SMS is used instead of email.
  4. How can swim schools personalize mass text messages? Personalize messages with recipients’ names and content based on their class or swim level. Platforms like Activity Messenger allow you to add mailmerge information from the registration process to your bulk SMS to swimmers.
  5. Can mass texting be integrated with swim school software? Yes, mass texting can often be integrated with class management software or you can choose a swim school software like Activity Messenger that includes mass texting as a basic communication feature.

Written by Olivier Rousseau Olivier is a kids sports programs owner who has been operating for over a decade with locations in Montreal, Quebec city & Ottawa. He also helps Gymnastics Club, Swim Schools and Dance Studios streamline their operations. He is the co-founder of Activity Messenger an online registration platform for the sports & leisure industry.

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