In this article, we’ll go over our 5 different ways to use Artificial Intelligence (AI) to market your dance studio.
We’ll cover how to:
Read more:
5 unconventional Marketing ideas for your Dance Studio
How yo improve your online registration process
Email Marketing for Dance Studios
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About the author: I’m Olivier, co-founder of Activity Messenger, a Class Management software for dance studios that incoproates AI. I also run a multi-franchise business dedicated to introducing sports to children aged 2-9 with over 100 employees. I use AI tools every day to help market both Activity Messenger and my kids program business.
You and your instructors aren’t just teachers; you’re sources of dance knowledge.
Plus, you usually love to talk about dance and are passionate about it.
If you or your staff can share your expertise through video/audio, you can use ChatGPT to transcribe and turn these nuggets of wisdom into engaging blog articles.
Prompt Ideas:
As a Dance Studio Owner, you’ll always want to add a local flavour to the article so you can attract the right potential clients from social media or search engines like google.
📌 Pro Tip: The first version won’t be great. You’ll need to cut sentences that don’t add value and use Deepl to edit and rewrite clearly, accurately and add context and experience that were not mentioned in the Audio/video version.
With AI, you can breathe new life into your class descriptions and make them more enticing. They can give you new ideas on how to sell your classes and make the whole process less time-consuming.
Dance registration software that integrates AI into their product like Activity Messenger, allows you to use AI to create different versions of your class description without ever leaving the platform.
Prompt Ideas:
AI can help create newsletters that are truly engaging. It’s about creating a dialogue, celebrating successes, and increasing retention session after session.
Prompt Ideas:
Once your newsletter is created and personalized, you can use Activity Messenger, an email marketing software designed specifically for dance studios, to send it to your dance community.
ChatGpt can help segment your audience and personalize content based on their interests, past participation, and feedback. Use AI to generate topic ideas, draft posts, and even suggest optimal posting times.
Prompt Ideas:
Use AI-powered design tools to create eye-catching graphics and videos that can then used in your social media posts and newsletter.
📌 Pro Tip: AI is great for speeding up the content creation process. But you should always review and add a human touch to every piece of content you create for your dance studio.
Once people sign up for your dance class, your marketing shouldn’t stop there. You want to reduce buyer’s remorse with a great welcome email, send the perfect reminder email, and send a timely end-of-session reminder to get them to sign up for the next session.
AI can help with all of this.
A welcome email is crucial in reducing post purchase remorse. You’ll want an personnalized email that answers all post purchase FAQ, shows expertise with blog articles and sets expectations for what is to come.
Prompt Idea
“Draft a personalized welcome email for new parent and tot programs, including details about their first class and a message from their instructor. Include links to our blog article on how to help your child in their first dance class.
Create start-of-session reminder template that includes key details about the dance class like student names, class names, and session timings.
Activity Messenger gives you the versatility to send session start reminders via both email and SMS.
Prompt Ideas
“Draft a personalized end-of-session email for our dance class, including a call-to-action to sign up for next session and fill out a satisfaction survey.”
Automating an end-of-session reminder has been a total game changer for us. We send it 3 days before the last day of class, include a link to sign up for next session, a participation certificate and CTA to fill out a survey.
Best part? Activity Messenger automates this for us.
Prompt Ideas
“Draft a personalized welcome email for new parent and tot programs, including details about their first class and a message from their instructor. Include links to our blog article on how to help your child in their first dance class.
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📌 Pro Tip: Non-marketing emails, such as the welcome, start and end of session emails, are actually an important part of our marketing strategy. Not only do they help us reduce buyer’s remorse, increase word-of-mouth, and retain more students season after season, they have also helped us reduce support and improve the customer journey.
AI can build smarter surveys and help you gain deeper insights into what you can improve to better survey your dance community.
Create survey questions with AI to ensure questions are engaging, relevant, and structured in a way that encourages insightful responses. Use AI to analyze responses for trends and insights that can guide your studio’s offerings and improvements.
Prompt Ideas:
ChatGPT can help you identify common questions and concerns specific to your local community. This ensures your content is relevant to your ideal customer.
AI can be used to analyze local search trends and related social media discussions related, then generates a list of frequently asked questions that resonate with your audience.
Adding FAQ’s in your blog articles can be a great way to boost SEO rankings. Don’t forget to add local elements to make it easier to rank.
For example, a dance studio owner might enter:
“Identify popular dance-related questions in [your city] over the past month and generate concise, informative answers for a blog post.”
One of my favorite prompts after creating a blog article is to ask ChatGPT to create a good FAQ’s on that subject.
“I’m writing a blog post with a focus keyword of [enter focus keyword]. Make a list of 10 FAQs I should include in the article.
I then follow up with:
“Now answer the above questions with 30-40 word answers. Be sure to include [your city] in the answers.
You’ll have to review the answers, but this will help you rank higher for each local related query on google.
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📌 Pro Tip: The reason I limit the answers to 35-40 word answers if that gives the answer a better chance to rank as a Featured Snippet. These are answers that google shows above the search links.
Integrating AI into your marketing can help your studio reach new heights. But you’ll need a software platform that understands both the needs of dance studios and how AI plays an important role in their growth.
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