In this article, we’ll go over our 5 more unconventional ideas for marketing a modern dance studio.
Note: We will not cover the generic dance studio marketing ideas such as using social media, hosting an open house, partnering with local businesses, encourage online reviews etc. Every tip in the article has actionnable steps and examples to help you see progress right away.
About the author: I’m Olivier, co-founder of Activity Messenger, an online registration software for dance studios. I also run a multi-franchise business dedicated to introducing sports to children aged 2-9 with over 100 employees. Over the last decade, I’ve spent over $200,000 on Facebook and Google ads, sent hundreds of email marketing campaigns, all aimed at increasing enrollment in classes and camps.
You may be surprised that I put this at the top (or that it’s unconventional), but I truly believe that this is the #1 missed opportunity for dance studios.
At Activity Messenger, we see hundreds of businesses using email marketing to remind clients to sign up for their next class.
Which is great.
But many of them only reach current or past students.
And they don’t have an option for potential clients to subscribe to their newsletter from their website.
When we added the subscription option, we were surprised to see how many prospects opted in to receive notifications about future sessions.
Read more on how Activity Messenger can streamline your email marketing efforts.
Once we started building our email list, we also decided to segment by registration status.
We’ve all gotten that marketing email a few days after a purchase that promotes the exact class you just signed up for.
Makes you want to unsubscribe, right?
And that’s exactly what people were doing.
So we switched to segmenting by registration status and 3 things happened:
✅ Unsubscribe rate dropped significantly
✅ Open rates went up
✅ Registrations increased
Attendees now know that our outreach is relevant based on their past and current registrations.
They get fewer emails when they register early, so they are less likely to unsubscribe.
They get more if they haven’t registered yet, so they’re less likely to forget to sign up for Sophia’s to Dance classes this fall.
Busy parents love this!
📌 Pro Tip: Just by adding an email subscription form, we had over 100 new subscribers in less than 10 days during peak registration times. A lot of parents come to our site from an ad or search. In many cases, their child is too young, or they are simply not be available for the current session. These are quality leads who want you to be in touch the next time a session is available.
Last fall, I wanted to enroll my oldest in a dance class. I visited the dance studio’s website and was ready to buy.
But registration had not yet begun.
A few days went by and I completely forgot to register my son.
When I remembered, I had missed the first few weeks and didn’t bother to sign him up.
I ended up choosing a competing studio for the winter session.
My son loved it.
That studio lost my entire family (3 kids) to their competitor.
All the studio had to do was open registration much earlier to turn us into customers.
As an operator, I know it’s not that easy.
I can hear the excuses going through your head:
“But I haven’t confirmed the location.”
“I’m not sure I’ll have the staff.”
“No one will sign up this early”
“My business is unique and this would never work in our industry.”
Ok… so say I accept your excuses.
I can still help you avoid losing clients for simply not having registrations up early enough.
With one simple tweak.
⏱ A reminder form.
We recently had over 112 people fill out a reminder form before registrations for a program that only had 42 spots.
When registration opened, the classes filled up in a matter of hours (some in minutes).
One of the biggest marketing hacks that helped us grow our business to 7 figures in annual revenue was so simple.
We open registration as early as possible (and much earlier than our competitors).
We offer early bird discounts to encourage early registration.
This helps with cash flow, staff scheduling, and best of all, you now have an army of ambassadors telling their friends to sign up before classes fill up.
Today, some of our classes fill up months in advance.
It takes a little time, but after a few sessions, parents know that classes fill up quickly and start registering earlier.
As a result, we have more information to adjust our advertising budget, open new classes, or even change class types to optimize revenue.
📌 Pro Tip: We’ve been doing this for years and we usually have 25% to 30% of our registrations in before most of our competitors have even started taking registrations. It helps us better target our ads and email outreach because I know which classes need more visibility.
A participant survey will help you understand your customers’ likes, dislikes, and where you need to improve.
With Activity Messenger, you can automate an email 2-3 days before the last class of the session.
You can also follow up with people who have given you a great review and ask for a social media testimonial.
This article was focused on how Activity Messenger can you market your dance studio. But the platform can do much more for your dance studio.
Recital ticket sale for Dance Studios
Online waivers for dance
Progress Report for dance students
Job Application Form for Dance
Start of session reminder
Bulk certificates for dance
Online Attendance tracking
Email Marketing for Dance Studios
Best Dance Quotes