If you’re reading this, chances are you’re in the market for a new swim school software, or at least exploring options.
Maybe you’re frustrated with your current system. You might feel like it hasn’t adapted well to meet the current needs of your swim community.
We’ve put together a guide to the best modern swim school management tools to help you find the ideal fit for your needs.
Every Swim School Software on the list has its own set of features, so we’ll focus on how they provide more than simply taking online registrations.
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Author’s note: Olivier shares tips and tricks he’s learned over the past decade as the owner of a children’s sports program. Today, as co-founder of Activity Messenger, he helps hundreds of swim schools across Canada and the US automate and streamline operations and increase revenue.
DISCLAIMER: Activity Messenger is our product. We created it because we struggled for years as operators with the shortcomings of existing Swimming Software and believe that most Class Management Softwares are broken.
While other platforms may cover the basics, Activity Messenger is designed to consolidate all of your swim school’s operations into one streamlined solution, eliminating the need for multiple tools and cumbersome workarounds.
It includes all the essential features found in traditional swim school management software, but goes even further by seamlessly integrating with your favorite apps like Canva, ChatGPT, Zoom and Stripe.
We understand the challenges of managing different tools like SurveyMonkey, MailChimp, JotForm, EventBrite and SmartWaiver. That’s why we’ve developed features to replace them and ensure that we meet every operational need of a swim school.
Our approach is simple: Replace manual tasks with automated workflows to simplify operations and free up valuable time.
You can also take a look at Activity Messenger’s Capterra profile to see what people are saying about us.
(We’re proud of our 4.8-star rating an 100% likelihood to recommend.)
Many swim school platforms offer a mix of registration, communication and scheduling features, often supplemented with other features like email marketing, event ticketing and progress reporting. However, most simply integrate with tools like Mailchimp, SurveyMonkey and Eventbrite, rather than offering a full suite of features within their software.
Activity Messenger differentiates itself from traditional Swim Software in 3 ways.
What It Is: Activity Messenger guides families to find the ideal swim class quickly and efficiently. Based on initial preferences such as day, age, class type, and level, the registration process adjusts to display the most suitable class options tailored to their specific requirements.
Why It Matters: Most swim school software displays all class options to every web visitor, which can be overwhelming, especially on smartphones, and may not address their specific needs and preferences.
Extra Perks: No parent enjoys creating yet another online account for their kids. Activity Messenger eliminates the need for account creation, making registration hassle-free. Rest assured that your customers have seamlessly created an account during the process and can log in at any time.
What It Is: Imagine doing all of your marketing tasks seamlessly without having to switch between tools. With Activity Messenger, you can send newsletters, create marketing automations, and even retarget customers who abandoned their shopping carts before completing their purchase.
Why It Matters: Think about your newsletter workflow. Typically, you have to manually export subscribers from your subscription software to a newsletter platform like MailChimp or ConstantContact. This process is tedious, error-prone and costly.
Extra Perks: With Activity Messenger, you can create email marketing campaigns seamlessly without leaving the platform, using our integrated Canva feature to design your emails. You can also retarget abandoned carts. An analytics dashboard provides clear insights into your marketing efforts, conversion rates, and how they directly enhance your registration numbers.
What It Is: Task automation in Activity Messenger isn’t just a buzzword, it’s a fundamental reality. Our system includes a wide range of automations tailored for swim schools, from sending reminders for unsigned waivers to automating marketing for kids parties.
Here are just a few examples:
Why It Matters: For example, to ensure that every swimmer attends a lesson, camp, tryout or event with all necessary safety protocols in place, automated reminders can be sent for unsigned waivers using a class list. This precise and targeted automation not only increases efficiency, but also improves the safety and operational ease of your swim school.
Extra Perks: Automation is integrated with the mail merge capabilities of Activity Messenger. Personalize your swim class reminders before the first registrations comes in which ensures that every email is sent at the ideal time and tailored to each recipient.
Now let’s explore some of the other great options on the market.
Jackrabbit Swim has long been a cornerstone in class management software especially for swim schools and aquatic centers. Its robust feature set includes everything from attendance tracking to seamless online registration and billing.
Team Unify has established itself as a leader in software for swim teams and aquatic centers. Its robust suite of features includes everything from comprehensive attendance tracking to seamless online registration and billing.
SportEngine is a good online registration software, especially for team sports and leagues. It also acts a a registration software for swim schools with simplified online registrations, communication tools, financial reports and more.
Designed to reduce administrative tasks, iClassPro helps swim schools focus more on coaching and swimmer development. It offers features such as class and staff management, skill tracking and party booking, all designed to simplify your operations.
Read More: 8 best IClassPro alternatives
Amilia is a comprehensive management tool developed for swim schools. It improves the overall customer experience by simplifying registration, staff management and administrative tasks. Class scheduling, drop-in sessions, and payment processing are efficiently handled by the platform.
Uplifter Inc. stands out as a great choice for swim school nationwide, streamlining registration, attendance tracking, financial transactions and customer interactions into one integrated platform.
Before looking at best options for Swim Schools on the market, here’s a list of important features you’ll likely want in your software.
Create and send newsletters to keep your swim community engaged. Ensure you can effortlessly segment and personalize your marketing outreach based on registration status, age, level, or any other segmentation critical to your operational and marketing needs.
Automatically notify families when swim sessions begin and end, eliminating the need to manually send and personalize class start and end reminders.
Personalize your communications by integrating swimmer-specific information into emails and SMS messages, such as their name, level, activity, start date, and more.
Automate waitlist notifications to ensure sports are filled as soon as they become available. This is crucial to help manage high-demand programs and increase your profitability.
Access comprehensive revenue, expense, and profitability reports to gain insight into your swim school’s financial health.
Securely collect required legal consents and include your digital waivers within the registration process. Replace SmartWaiver to also collect liability waivers outside of the registration process (for events such as birthday parties, free trials, drop-ins, etc.).
Collect valuable feedback directly from your community to continually improve your offerings and client satisfaction. Replace tools like SurveyMonkey and automate timely survey distribution via email or SMS based on the end of the session date.
Provide a mobile-first, easy-to-use online registration process that makes it easy for parents to enroll in the swim lessons that works for them.
With payroll, scheduling, onboarding documents, and communication tools all in one integrated platform, you can efficiently manage your team.
Use comprehensive analytics to make informed decisions about class offerings, marketing outreach, staffing needs and more.
Add a personal touch to student recognition and achievement by automatically generating and distributing mass certificates for course or level completion.
Improve swimmer engagement and accountability by keeping accurate attendance records with an intuitive digital system.
Communicate urgent information or last-minute changes quickly and effectively with mass text messaging.
Track and share swimmers’ progress through customizable report cards to promote a transparent and supportive learning environment.
To look more in-depth into each of these features, here’s an in-depth analysis of the top features you should have in your swim school management software.
When looking for a modern swim school management platform, there are 2 critical aspects to consider:
Customers, especially new ones, may feel intimidated by sifting through traditional client registration portals . This level of complexity can often cause potential clients to give up and abandon the process altogether. However, modern class management softwares offer a solution that mimics personalized phone assistance by fully customizing class selection based on each family’s needs.
By moving to an intuitive registration process, swim clubs can help customers quickly find the classes that meet their needs, increasing the likelihood that they will convert to paying customers. And in today’s world, your software should be mobile first, not only mobile friendly.
With a streamlined and easy to use registration journey, Activity Messenger is all about simplicity, efficiency, and forward thinking. The platform is designed to consolidate functionality. It eliminates the need for separate services like Mailchimp, SurveyMonkey, BambooHR and SmartWaiver.
And it’s not just the financial benefits that really resonate with our users. It’s the convenience of centralizing all their needs-from registrations and communications to waivers and marketing campaigns-into one holistic view of their swim club.
Sign up for a free trial or book a 20-minute demo with Olivier; we’ll show you how Activity Messenger might be able to help modernize your Swim School.
No problem. Many Swim Schools use Activity Messenger as they slowly transition from their current class management software. Activity Messenger can be an add-on to your current solution for email marketing, bulk SMS, event ticketing, swimmer progress reports and report cards, bulk certificates, digital waivers, party booking, surveys and much more.
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