How to Embed a Registration Form on Your Website

Olivier Rousseau
26 February 2025 2 min read

Embedding a registration form on your website is one of the best ways to streamline registration, reduce friction for clients, and improve the overall user experience. Whether you run a dance studio, gymnastics club, swim school, or any other activity-based business, a seamless online registration process is essential.

In this article, we’ll walk you through the different ways to embed a registration form on your website, best practices for maximizing conversions, and the benefits of using Activity Messenger to simplify the process.

Why Embed a Registration Form?

  • Reduce manual work – No need to collect paper forms or manually enter data.
  • Improve the user experience – Parents and participants can register easily on your website without being redirected elsewhere.
  • Increase conversions – A well-placed form on your website encourages more sign-ups.
  • Automate data collection – Integrated forms feed data directly into your management system.

Author’s noteOlivier shares tips and tricks he’s learned over the past decade as the owner of a children’s sports program. Today, as co-founder of Activity Messenger, he helps hundreds of dance studios, gymnastics clubs, and swim schools across North America improve their sales and conversion rates.

Methods to add a Registration Form on your website

1. Using an HTML Embed Code

Most registration platforms, including Activity Messenger, provide an embed code (usually in HTML and JavaScript) that you can copy and paste into your website. Here’s how to do it:

Steps:

  1. Generate the embed code from your registration form provider (Activity Messenger, JotForm, Google Forms, etc.).
  2. Access your website editor (WordPress, Wix, Squarespace, Webflow, etc.).
  3. Locate the section where you want the form to appear.
  4. Paste the embed code into the HTML or custom code block.
  5. Save and publish your changes.

2. Embedding in WordPress

If your website is built on WordPress, you have a few options:

  • Using a custom HTML block: Simply paste the embed code into a Custom HTML block in the WordPress editor.
  • Using a plugin: Some platforms offer plugins that allow easy embedding without needing to deal with code.
  • Shortcodes: If your form provider supports shortcodes, you can paste them directly into posts or pages.

3. Embedding in Wix, Squarespace, and Other Website Builders

Most website builders allow you to embed forms using a custom code block or an iframe. The process is similar to WordPress:

  1. Navigate to the page where you want the form to appear.
  2. Add an “Embed” or “Custom Code” element.
  3. Paste the registration form’s HTML or iframe code.
  4. Save and publish your page.

Many online form tools still use outdated registration forms designed for desktop computers that they have optimized for mobile. This just means that they made it “work” on smartphones. You should look for a solution that is mobile-first, meaning it was designed to register on a phone.

Best Practices for a High-Converting Registration Form

To ensure your embedded registration form is effective, follow these tips:

  1. Keep it short and simple – Only ask for essential information to avoid overwhelming users.
  2. Use clear labels and instructions – Make it easy for users to understand what information is needed.
  3. Use a mobile-first form – Most registrations happen on mobile devices, so the form must be mobile-first.
  4. Minimize distractions – Place the form in a visible area without unnecessary clutter around it.
  5. Enable auto-fill options – Allow users to complete the form faster by enabling browser auto-fill.
  6. Offer multiple payment options – If payments are required, ensure secure and flexible payment options.

Conditional logic

Why Consider Activity Messenger for Embedded Registration Forms?

Unlike generic form builders, Activity Messenger is designed for sports clubs, dance studios, swim schools, and other activity-based businesses. Here’s why it stands out:

  • Seamless embedding: Copy-paste a simple code snippet and integrate it directly into your website.
  • Branded experience: Maintain a professional look by customizing the form to match your website.
  • Automated workflows: Send confirmation emails, reminders, and follow-up surveys automatically.
  • Integrated payments: Accept payments via Stripe or Interac e-Transfer directly within the form.
  • SMS & email notifications: Keep parents and participants informed instantly.

Embedding a registration form on your website is a great way to streamline signups and improve the user experience. Whether you use an HTML embed, a WordPress plugin, or a site builder integration, ensuring a smooth and mobile-friendly process is key.

Ready to embed your first signup form? Try Activity Messenger today and experience the easiest way to manage online registrations, payments and automated communications in one platform.

Book a demo with an Activity Messenger expert.

Written by Olivier Rousseau Olivier is a kids sports programs owner who has been operating for over a decade with locations in Montreal, Quebec city & Ottawa. He also helps Gymnastics Club, Swim Schools and Dance Studios streamline their operations. He is the co-founder of Activity Messenger an online registration platform for the sports & leisure industry.

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