How to Create a Registration Form with Google Forms

Olivier Rousseau
20 October 2024 2 min read

Google Forms is a free online tool that makes it easy to create custom registration forms. In this step-by-step guide, we’ll show you how to create a registration form using Google Forms.

  1. Go to Google Forms
  2. Start a New Form
  3. Title and Description
  4. Add Questions
  5. Customize Your Registration Form
  6. Adjust Settings
  7. Design Your Form
  8. Preview Your Form
  9. Share Your Registration Form
  10. Collect and Manage Registrations

Author’s note: Olivier is the co-founder of Activity Messenger & shares tips and tricks that have helped hundreds of dance studios, gymnastics clubs, swim schools, Soccer Academies and camps design mobile friendly registration forms that streamline operations and increase revenue.

Step 1: Go to Google Forms

  • Go to Google Forms: Open your web browser and go to Google Forms
  • Sign In: Use your Google account credentials. If you don’t already have an account, create one. A Google Account gives you access not only to Forms, but also to Google Drive, where your form and responses are stored securely.

Google Forms Templates

 

Step 2: Start a New Form

  • Create a Blank Form:
    • Click the “+” button to start fresh.
  • Use a Template:
    • Click on “Template Gallery” to choose from pre-designed forms.
    • Example: The “Event Registration” template includes standard fields such as name, email, and phone number, to save you setup time.

Select a google forms template

Step 3: Title and Description

  • Set the Form Title:
    • Click on “Untitled form” and enter a descriptive name, e.g., “Annual Charity Run Registration”.
  • Add a Description:
    • Provide important details such as date, time, location, and a brief overview of the event.
    • Insight: A clear description helps participants understand the purpose and encourages them to complete the form.

Change titles and description of your form

To further optimize your sports registration form for conversion, read our 11 Best Ways to Improve Registration Form Conversion Rate

Step 4: Add Questions

  • Insert Questions:
    • Click the “+” icon to add new questions.
  • Choose Question Types:
    • Short Answer: For names, emails.
    • Paragraph: For detailed responses.
    • Multiple Choice: For selecting one option out of many (Activity or class they want to register in)
    • Checkboxes: For selecting multiple options.
  • Common Fields to Include:
    • Full Name
    • Email Address
    • Phone Number
    • Address
    • Session Selection (if offering multiple sessions or workshops)
    • Example: For a cooking class, you might ask, “Which cuisine are you interested in?” with options like Italian, Chinese, or Mexican.

Add questions to your google forms

An online registration form builder like Activity Messenger allows you to create multiple classes with attendance list, waitlist automation, online payments and much more.

Step 5: Customize Your Form

  • Make Questions Required:
    • Turn on the “Required” button to prevent incomplete submissions.
  • Add Sections:
    • Use the “Add section” icon to break the form into parts, such as “Personal Information” and “Activity Preferences”.
  • Include Images or Videos:
    • Use the “Add image” or “Add video” icons to increase engagement and improve conversion rates
    • Including a simple promotional video or image can increase the number of registrants by providing more context.

Customize Your Form

Note: Some features that are not available in Google Forms but are very important when collecting online registrations is the ability to accept terms and conditions, digitally sign a liability payment and securely pay for the class, camp or activity. Depending on your location, the creation of fully bilingual registration forms may also be important.

Step 6: Adjust Settings

  • Access Form Settings:
    • Click on Settings in the top menu
  • General Settings:
    • Collect Email Addresses: Ensures you have contact info for confirmations.
    • Limit to One Response: Prevents duplicate entries.
    • Allow Edits After Submission: Useful if details might change for the registrants
  • Presentation Settings:
    • Show Progress Bar: Helps respondents know how much is left.
    • Shuffle Question Order: Not typically used in registration forms.

Adjust Settings

Step 7: Design Your Form

  • Customize Theme:
    • Click the palette icon to change colors and fonts.
    • Add a Header Image: Upload a banner that reflects your brand and the class or activity you are offering.
    • Select Theme Colors: Match your organization’s branding.

Customize theme in google forms

Step 8: Preview Your Form

Test the Form:

  • Click the eye icon to preview. This will open up another tab and show you exactly how participants will interact with your registration form
  • Fill out the form to ensure all functionalities work.
  • Insight: Testing helps you catch errors that might deter participants or lead to incomplete information collection.

Step 9: Share Your Registration Form

  • Click “Send”:
    • Located in the top right corner.
  • Sharing Options:
    • Email: Send directly to contacts.
    • Link: Copy and share via social media or your website.
    • Embed HTML: Integrate into a webpage.
    • Social Media: Use share buttons for platforms like Facebook or Twitter.

Share Your Registration Form

Step 10: Collect and Manage Registrations

  • View Responses:
    • Go to the “Responses” tab.
  • Analyze Data:
    • Summary View: See aggregated data and charts.
    • Individual Responses: Review entries one by one.
  • Export Data:
    • Click the Google Sheets icon to export responses.
    • Example: Use the spreadsheet to check participants in.
  • Set Up Notifications:
    • Enable email alerts for new responses.

Collect and Manage Registrations

Introducing Activity Messenger - A Google Forms Alternative

Activity Messenger Software

For advanced registration needs, Activity Messenger provides a form-building tool designed for online registration that has all the functionality of complex class management software. Here’s why you should consider Activity Messenger for your registration needs.

1- Integrated Payments:

Integrate payment option to your form

2- Include Advanced form options:

  • Digital Signature: Collect legally binding signatures for agreements by Having participants sign a code of conduct or consent form.
  • Liability Waiver: Incorporate waivers that participants can acknowledge during registration. This ensures legal compliance and reduces administrative paperwork.

Include liability waiver and digital signature to registration form

  • Conditional Logic: Display or hide fields based on user responses to streamline the registration process. For example, if a participant selects “Yes” for needing special accommodations, additional fields appear to collect more information.

Conditional logic

  • Invoice Items: Itemize different fees and costs for transparency. For examples, break down fees for materials, equipment rental, or optional add-ons.

Class registration form

  • Classes or Events: Manage multiple class or event options within a single form. This simplifies the registration process for events with multiple session or workshop options.

Add classes and activities to your forms

3- Automated Communications:

  • Confirmation Emails: Send instant confirmation emails with personalized details about the class they have chosen and the invoice they will receive.
  • Reminders: Schedule SMS notifications prior to the activity or reach out to a specific lists of participants from the attendance list in the event of a class cancellation or last-minute change.
  • Post-Event Survey: Create a survey to be sent out automatically to all participants following the last day of the session

Send SMS reminder to clients who have filled a registration form

4- Custom Branding:

  • Professional Look: Customize forms to match your brand identity with our Canva integration.
  • Consistent Messaging: Create professional-looking, branded email and SMS templates, including mail merge for personalization.
  • Detailed Reports: Analyze registration trends, form abandonment rates, and demographics.

Customize email communications for your form builder

 

5- Marketing Capabilities

  • Retargeting and Conversion Tracking: Recover Lost Opportunities: Use retargeting to reach out to potential participants who started but did not complete registration and payment. Track conversion rates to understand and improve your marketing effectiveness.
  • Email Marketing Integration:Use built-in email marketing tools (Mailchimp alternative) to communicate with your audience in the form of a newsletter. Target specific groups with tailored messages depending on the type of class or activity you are offering.
  • Upselling Opportunities: Increase average transaction value by offering additional products, items or services during the registration process to boost revenue.

How to send a newsletter for pickleball

 

Final Thoughts and Recommendations

  • Assess Your Needs:
    • Simple Course Registration: For basic registration without payments, multiple options or advanced features, Google Forms suffices.
    • Complex Class Options and Marketing Tools: For classes or activities needing payments, liability waiver, automated communications, and integrated marketing tools, consider Activity Messenger.
  • Budget Considerations:
    • Cost-Free Options: Google Forms is free.
    • Value vs. Cost: While Activity Messenger has a cost, the enhanced features and efficiencies, especially in marketing and revenue generation, make it worth the price.
  • User Experience:
    • Ease of Use: Both platforms are user-friendly, but Activity Messenger offers a more comprehensive solution for class management and marketing.
  • Try Before Committing:
    • Free Trials: Explore Activity Messenger’s capabilities with a trial period.
    • Feedback Loop: Pilot the form and marketing features with a small group to gather insights before full deployment.

By leveraging Activity Messenger’s advanced features-including integrated payments, digital signatures, liability waivers, conditional logic, automated communications, custom branding, marketing tools such as retargeting and email campaigns, and advanced data management-you can improve the attendee experience, streamline administrative tasks, effectively market your events, and project a professional image for your organization. Evaluate your specific needs and choose the platform that best meets your goals.

To learn more about Activity Messenger, book a demo with one of our experts.

Written by Olivier Rousseau Olivier is a kids sports programs owner who has been operating for over a decade with locations in Montreal, Quebec city & Ottawa. He also helps Gymnastics Club, Swim Schools and Dance Studios streamline their operations. He is the co-founder of Activity Messenger an online registration platform for the sports & leisure industry.

How to Create a Registration Form with Google Forms

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