Organizing a hockey tournament is no small feat, and ensuring a smooth ticketing process is critical to maximizing attendance and revenue. Offering online ticket sales can simplify operations and increase your overall success. Here’s a step-by-step guide to help you set up online ticket sales for your hockey tournament.
We’ll discuss:
Author’s note: Olivier shares tips and tricks he’s learned over the past decade as the owner of a kids’s sports program. Today, as co-founder of Activity Messenger, he helps hundreds of Hockey schools and academies across North America simplify the management of their camps and clinics.
Choosing a reliable platform is the first step in selling tickets online. Consider platforms that cater to sporting events and offer features such as
Popular platforms include Activity Messenger, Eventbrite, Ticketleap, and Universe.
Looking for the best event ticketing software for tournaments? Here is a list of the Best Event Ticketing Platforms on the market.
Once you’ve chosen a platform, create a dedicated ticketing page that includes:
Make sure the page is mobile-friendly, as many attendees will be purchasing tickets on their smartphones.
Offering flexible payment methods increases your chances of converting visitors into buyers. Some important payment methods to consider include
To maximize ticket sales, integrate your online ticketing system with your marketing campaigns. Strategies include:
Simplify onsite attendance tracking with QR codes. Most ticketing platforms generate QR codes for each ticket that can be scanned at the venue for a seamless check-in process,
📌 Pro Tip: After running many events, I always recommend having two lines at the checkout. Those who have purchased their tickets online and those who still need to purchase a ticket.
Leading up to the tournament, keep ticket holders informed with automated reminders via email or SMS. Include information such as:
Most ticketing platforms offer real-time analytics and reporting capabilities. Use these insights to
Consider limited-time promotions or discounts in the event of a sales slowdown.
Creating an online ticketing system for your hockey tournament not only simplifies operations, but also enhances the fan experience. By choosing the right platform, integrating marketing strategies and offering seamless check-in options, you can run a successful and well-attended tournament.
If you’re looking for an all-in-one solution, Activity Messenger offers ticket sales, automated reminders, and post-event surveys to help you manage your tournament effortlessly.
Here are a few more ways Activity Messenger can help manage and grow your Hockey Club or Academy.